Communication, Media and Consumer Behavior

Mar 23rd, 2014
HelloWorld
Category:
Accounting
Price: $15 USD

Question description

I need help answering 4 questions in detail.

In communications, the credibility of the source is a vital element in message persuasiveness.  In the realm of digital communications, consumers have embraced several different ways to share, broadcast and discuss their opinions about virtually any product or service.  Blogs and, websites like yelp.com, angieslist.com and social networks like Facebook, Twitter and Pinterest have increasingly become more a part of the tools that consumers utilize when consulting reference groups and making buying decisions. 

  1. Describe how consumers utilize social networks to make decisions and contrast this with the pre-social media era. Provide examples.
  2. How have sites like yelp.com and angieslist.com empowered consumers?  How credible do consumers view the content on these sites? Why?
  3. What is the role and impact of blogging on consumer behavior?  Is blogging perceived to be more accurate than advertisements in general? Why?
  4. How have smartphones and downloadable Apps affected consumer attitude and behavior?

Use at least two scholarly sources in addition to the text. 

Text being used: Schiffman, L. G., & Kanuk, L. L. (2010). Consumer behavior (10th ed.). Upper Saddle River, NJ: Pearson.

Tutor Answer

(Top Tutor) Daniel C.
(997)
School: UIUC
PREMIUM TUTOR

Studypool has helped 1,244,100 students

Summary
Quality
Communication
On Time
Value
Five Star Tutor
Mar 23rd, 2017
" Outstanding Job!!!! "
Ask your homework questions. Receive quality answers!

Type your question here (or upload an image)

1822 tutors are online

Brown University





1271 Tutors

California Institute of Technology




2131 Tutors

Carnegie Mellon University




982 Tutors

Columbia University





1256 Tutors

Dartmouth University





2113 Tutors

Emory University





2279 Tutors

Harvard University





599 Tutors

Massachusetts Institute of Technology



2319 Tutors

New York University





1645 Tutors

Notre Dam University





1911 Tutors

Oklahoma University





2122 Tutors

Pennsylvania State University





932 Tutors

Princeton University





1211 Tutors

Stanford University





983 Tutors

University of California





1282 Tutors

Oxford University





123 Tutors

Yale University





2325 Tutors