JWI518 Strayer University Marketing in Digital Age Discussion Question

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Business Finance

JWI518

Description

Learning Journal

(Due by Sunday, midnight of your time zone in Week 10)


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This course has provided you with an understanding of marketing at your organization and beyond.

  • Discuss how this knowledge has changed your understanding of marketing in the digital age
  • Comment on the process of designing a marketing campaign. What aspects of this process were particularly useful to you?
  • Reflect on how your new skills in marketing and leadership might be helpful for your career trajectory

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Explanation & Answer

Attached.

Running head: REFLECTIONS ON MARKETING IN A DIGITAL AGE

REFLECTIONS ON MARKETING IN A DIGITAL AGE
Name:
Institution affiliation:
Date:

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REFLECTIONS ON MARKETING IN A DIGITAL AGE

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REFLECTIONS ON MARKETING IN A DIGITAL AGE
Question One
This course has widened my understanding of how the digital age has changed the way
businesses market their products and services. The digital era has considerably transformed
marketing, whereby companies now have to customize their marketing strategies to reach their
customers more effectively. I have also learned how the shift in the dynamic between businesses
and their customers has changed in recent years as a result of technological advancements.
Consumers h...


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