Final assignmet

Mar 25th, 2014
KateS
Category:
Marketing
Price: $60 USD

Question description

The final assignment for this course is a Final Paper. The purpose of the Final Paper is for you to culminate the learning achieved in the course by critiquing and evaluating the data collections used for both quantitative and qualitative data.  The Final Paper represents 20% of the overall course grade.

Focus of the Final Paper Access the 2008-2009 BIPAC Market Research Report at www.bipac.net/bipac/grassroots_samples/market_research_report.pdf.

Fully critique the 2008-2009 Market Research Report for BIPAC. In your critique, determine and identify the research design that appeared to be used in the Market Research Report. Evaluate the data collection methods used for both the quantitative and qualitative data. While the actual questionnaire used is not available, analyze the questions discussed. Elaborate on the sample design and samples used. Discuss the issues of sample bias and sample size.

The above is for guidance only, and is not suggested to be all that the critique covers. As an M.B.A. candidate, developing analytical skills is extremely important; this Assignment should show off those skills.

Writing the Final Paper The Final Paper:

Must be eight to ten double-spaced pages in length, and formatted according to APA style as outlined in the Writing Center.  Must include a title page with the following:   Title of paper   Student’s name   Course name and number   Instructor’s name   Date submitted Must begin with an introductory paragraph that has a succinct thesis statement.  Must address the topic of the paper with critical thought.  Must end with a conclusion that reaffirms your thesis.  Must use at least five scholarly resources, including a minimum of two from the Online Library.  Must document all sources in APA style, as outlined in the  Writing Center.  Must include a separate reference page, formatted according to APA style as outlined in the Writing Center.


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