Question Description
I’m trying to study for my Marketing course and I need some help to understand this question.
1. Imagine you are the product manager for a new Superbowl television ad. Discuss what you would measure to determine the effectiveness of that advertisement on the day it was shown, a month later, and six months later.
2. Are classified ads effective for most advertisers?
3. In what other ways does the Internet help a company's sales force become more effective? Have you seen specific examples at your place of employment?
Explanation & Answer
Attached.
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Running head: MARKETING
Marketing
Student’s Name
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MARKETING
Marketing
1. Imagine you are the product manager for a new Superbowl television ad. Discuss
what you would measure to determine the effectiveness of that advertisement on
the day it was shown, a month later, and six months later.
On the day it is shown – during the showing of the advertisement, the best way to consider
its success is to measure its reach through analyzing the time and place it was shown. This can
be done using marketing analytical data companies researching the reach of television
viewership and its demographics. Timing is the most important for the ad to reach the best intended audience (Ramalingam et al., 2006).
A month later – After some time, the success of the advertisement can be measured
through website traffic considerations. Once the information is out there to the right audience,
it sparks curiosity sending a...
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