ENC3246/3250 Sponsorship for A New Ride in Disney World Analysis Paper

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1 page (double spaced) writing assignment to suggest sponsorship for a new ride in Disney World (see powerpoint below!!!!).

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ENC 3246/3250 DR. JODI JOHNSON Fit and Ethics Exercise Ethics Exercise: Due Tuesday 10th September 2019  Your boss, CEO of a major theme park resort in the United States, wants to solicit sponsorship for a new ride, Tron Lightcycle Power Run, due to open in their signature Orlando theme park in 2021. Considerations  The theme park resort already has historically had sponsorships with other companies for other rides.  These typically involve a front-entrance sign, and some form of pre/post-ride exhibition hall.  In the case of TestTrack, riders see Chevrolet cars for sale at the end of the ride. 1) SPONSOR FIT Design (and POV) of Tron, taken from Shanghai Disneyland: What to look for: 2) ETHICS • Company Philosophy (They may have a formal statement.) • If they do not have a formal philosophy, look at their actions. • Negative Press / Historic Scandals Some Tips I’d do this exercise in three steps: 1) Acknowledge that a future-focused ride like Tron needs a future-focused sponsor, and that it needs to be on-brand with our company (Disney). Further acknowledge that what follows is your recommendation. 2) Explain the FIT of the recommended sponsor (in terms of technological focus) with Tron. 3) Reassure your audience (your boss) that the proposed sponsor is ethical. If you propose something out of left field, you are going to have to work hard with undercutting point 1, then work hard at focusing heavily on FIT before reassuring your boss that the chosen (if odd) sponsor is ethically sound. Design For this assignment, all you need is a page with the centered and underlined heading “RE: TRON RECOMMENDATION”. Make sure to date it and include your name. Then you’ll write your recommendation. Bob’s surname is Iger, so make a decision as to what you are going to call him, if anything. You have to figure that you’ll be attaching this report to an email, so you don’t have to address him specifically in the report (just in whatever email you might have sent along with the report, which you don’t have to write as part of this assignment). There is no length requirement (bar that you shouldn’t go over a page). Final Instructions Save your document as a .pdf and upload a copy of the one-page report to the Assignment Link posted on Canvas under Week 2. If you have any questions, you can email me at jodijohnson@usf.edu
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Explanation & Answer

Attached.

Running head: SPONSORSHIP SUGGESTION

Sponsorship Suggestion
Student’s Name
Institution
Date

SPONSORSHIP SUGGESTION

2

The proposed company to sponsor Tron is Uber.
The formal statement of the company is “Transportation is as reliable as running water,
everywhere for everyone.” This statement is meant to draw attention to customers to what the
company is all about-gi...


Anonymous
Just what I was looking for! Super helpful.

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