2 pages (not including cover page or Reference page; double spaced 12-point Times New Roman font)Key Assignment DraftNow that the product and promotional decisions have been made for the new product, Michelle is concerned about the pricing of the new product and the distribution channels that will be used to make the product available to customers. She has asked you to write a 2-3 page memo outlining two different pricing strategies that  Mobile Manufacturing, Inc (MM) should consider. Her voice mail message goes on to say,I want you to recommend which strategy you think should be used for the target market and why. The second part of the memo should outline a distribution plan that will make the product available to the target customers.You are ready for Michelle's request and begin drafting the memo to her that same day.

Pulse Candy: Sustaining the Brand Differentiationno plagirism, please put citation and references.Use Porter’s Five Forces Analysis framework to analyze the confectionery industry in India.Pulse was launched after test marketing in a few cities. How important is test marketing in the confectionery industry? Did the test marketing delay the national launch of Pulse?What are the main challenges for marketers of sugar confectionery products in India, and how can one overcome these challenges?How successful is Pulse? Critically evaluate its marketing program.Using the example of Pulse, explain how the customer’s path to choosing a product has changed with the advent of social media.Do you think the Pulse innovation provides the company with a long-term differentiation strategy?