MKT 625

Mar 28th, 2014
Price: $20 USD

Question description

I need help with a 4 page paper due by Sunday at this time (48 hours).

Read the article “The kingdom inside a republic” (reference listed below) about Disney’s initial transition into Europe. Explain the implications of successfully transitioning an American product to a new culture. Address the following in your paper:

  1. Why did Euro Disney, also called Disneyland Paris, initially fail when the theme park opened in 1992?

  2. How did marketers revise their strategies to better fit the culture? 

  3. Research and provide an overview of a different product that made a successful transition to a new culture.

  4. How did the Marketers gauge consumer behavior to make the transition successful?

    The kingdom inside a republic. (1996, Apr 13). The Economist, 339, 66-67. Retrieved from ProQuest database.

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