MRTG628 Colorado Technical University Customer Relationship Management PPT

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Jvyyvnzf12

Business Finance

MRTG628

Description

Develop an APA PowerPoint presentation of 8–11 slides for a proposal, including 200–250 words of speaker notes per slide with in-text citation references, covering the following:

  • The proposal should begin with a brief explanation of each separate technique (1–2 slides).
  • Present your evaluation of 3–4 of the technique’s strategic contributions to the e-business's market leadership for MedEd/CHC (3–4 slides). The specific techniques that you should evaluate in your plan include the following:
    • Personalized customer interaction
    • Customer relationship management (CRM)
    • Customer experience management (CEM)
    • Interactive relationship marketing
    • Mass customization
    • Customerization
  • Conclude with a proposed plan integrating at least 3–4 of the strategic techniques to achieve the e-business’s CRM and relationship marketing objectives for MedEd/CHC (4–5 slides).

Use the presentation's Notes section to describe concept applications in detail.

**Powerpoint slide may be changed, but must keep APA style slide min and with a min of 200 in text citiation

Unformatted Attachment Preview

ONLINE CUSTOMER RELATIONSHIP MANAGEMENT PROPOSAL MARKETING IN THE DIGITAL AGE CUSTOMER RELATIONSHIP MANAGEMENT IN THE ONLINE ENVIRONMENT RELATIONSHIP MARKETING IN THE ONLINE ENVIRONMENT CONCEPTS OF PERSONALIZATION CUSTOMER RELATIONSHIP MANAGEMENT (CRM) CONCEPT INTERACTIVE RELATIONSHIP MARKETING MASS CUSTOMIZATION CUSTOMERIZATION CONCEPT STRATEGIC TECHNIQUES TO ACHIEVE EBUSINESS’S CRM RELATIONSHIP MARKETING OBJECTIVES FOR MED/CHC STRATEGIC TECHNIQUES TO ACHIEVE EBUSINESS’S CRM RELATIONSHIP MARKETING OBJECTIVES FOR MED/CHC STRATEGIC TECHNIQUES TO ACHIEVE EBUSINESS’S CRM RELATIONSHIP MARKETING OBJECTIVES FOR MED/CHC STRATEGIC TECHNIQUES TO ACHIEVE EBUSINESS’S CRM RELATIONSHIP MARKETING OBJECTIVES FOR MED/CHC REFERENCES
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Explanation & Answer

here you go hun

CRM
by Kago Writer

Submission date: 15-Sep-2019 07:38PM (UTC-0500)
Submission ID: 1173217724
File name: 20190914112309mktg628_unit_5_ip.pptx (629.97K)
Word count: 2116
Character count: 2288

CRM
ORIGINALITY REPORT

31

%

SIMILARITY INDEX

23%

5%

31%

INTERNET SOURCES

PUBLICATIONS

STUDENT PAPERS

PRIMARY SOURCES

1
2
3
4
5

Submitted to American University of the Middle East
Student Paper

link.springer.com
Internet Source

Submitted to Columbia College of Missouri
Student Paper

Submitted to Colorado Technical University Online
Student Paper

Submitted to Buckinghamshire Chilterns University College
Student Paper

16%
5%
4%
4%
2%

Exclude quotes

Off

Exclude bibliography

Off

Exclude matches

Off

CRM
PAGE 1
PAGE 2
PAGE 3
PAGE 4
PAGE 5
PAGE 6
PAGE 7
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PAGE 9


ONLINE CUSTOMER RELATIONSHIP
MANAGEMENT PROPOSAL
Marketing In The Digital Age

CUSTOMER RELATIONSHIP
MANAGEMENT IN THE
ONLINE ENVIRONMENT

• The management of relations
among consumers and
potential consumers

• Improves profitability
• Streamline processes
• Contact management, sales
management, and productivity
• Management of marketing
campaigns and record service
issues

RELATIONSHIP MARKETING IN THE ONLINE
ENVIRONMENT
Uses direct marketing techniques, relationship marketing, and database
mining to create strategies
Delivers product ...


Anonymous
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