Each promotional mix tool and campaign requires an objective, a budget, a message strategy, a media plan and artwork.
Homework Project: In the News . . .
projects are intended to provide current material for class discussion
and review. To receive full credit for this requirement, each student
should turn in an In the News . . . project during Week 4. This project
is due in Week 4 and is worth 70 points. The project may draw on items
from the online environment—newspapers, magazines, and websites—to
provide current (i.e., within the last year) examples of course-related
topics (i.e., advertising or public relations). Creativity, relevance,
and probable interest to the class are especially welcome. As an
example, a recent article on the meaning and use of color in advertising
provides a useful document that could be
accompanied by some examples of advertising that demonstrate effective
and/or ineffective use of color.
These items should be accompanied by a 450-words report (use bullet points), explaining
why and how the material is important and relevant to the course content; and
what practical managerial implications the material has.