University of the Cumberlands Infotech Importance in Strategic Management Paper

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Go to pages 72 to 73 of your recommended textbook and familiarize yourself with the CASE STUDY 3-1. You can thereafter discuss and give answers to the following questions based on the case study:

1. Discuss the layers of culture that are evident in this case. Why do you think Southwest has preferred to grow organically over its history?

2. What are the similarities and dissimilarities between the cultures, values, and beliefs of Southwest and AirTran airlines? Where would you expect the differences to be most difficult to manage? Why?

3. What problem could arise due to the different perspectives of both airlines toward online reservation systems? What do you recommend the managers do to solve these problems?

4. What would you recommend managers to do to ensure a smooth integration of the information systems given the cultural differences?

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Attached.

Running head: SOUTHWEST ‘S MERGER WITH AIRTRAN CASE STUDY

Southwest’s Merger with AirTran Case Study
Student’s Name
Institution Affiliation

1

SOUTHWEST ‘S MERGER WITH AIRTRAIN CASE STUDY

2

1. Culture Layers and the reason for Southwest to grow organically
An organization culture plays an important role on how firm conduct its business. Thus,
culture is essential in both organizations in this merger i.e., Southwest and AirTrain. Southwest
culture is about having fun and personality while AirTrain culture is structured, and more
conservative. Both organizations depend on the technology and information systems. Both
Southwest and AirTrain outlines that the offer “fun” experiences on their espoused values. But
Southwest takes direct “fun” by offering playful and fun services while AirTrain doesn’t take
literally s it more conservative approach. Southwest incorporates fun activ...


Anonymous
Really great stuff, couldn't ask for more.

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