Description
1. Recall an event or activity that you've planned and conducted in the past year. What kind of research, if any, did you do? How could evaluation of that effort help you next time you do a similar event or activity? What kind of research would you do next time?
2. Name an organization that's facing an issue trending in the news. What are the organization's internal and external publics? Who are the latent, aware and active publics for the issue? Who are primary, secondary and tertiary publics? 3. Have you ever conducted a survey, focus group or other types of social research? Aside from the cost, what are some advantages and disadvantages of doing the research yourself versus pay for research services? 4. What is a utilitarian argument for why you would make a decision? Is utilitarianism an ethical principle for public relations research? Why or why not?
Explanation & Answer
Attached.
Running head: PUBLIC RELATIONS
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Public Relations
Names
Institution
PUBLIC RELATIONS
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Public relations
Personal Research
I am used to conducting research whenever I want to undertake a serious activity or to
understand something important. One such event came when I wanted to buy my first
computer. At this point, I prepared a list of options that I could purchase and consulted my
friends. I asked each of the people that I consulted the best computer among the list that I had
compiled and the features that I should look for in a computer. While I had limited
information about computers and their uses, I was able to gather valuable information that
helped me in making a good choice. Evaluating the efforts that I made in the past could be of
great help in the future when undertaking a similar project. Such an evaluation could help me
in understanding the outcomes of the past research process, its suitability based on the project
that I was undertaking, its practi...