Description
This week, you’ll be analyzing why keyword research is so important and which keywords will be most helpful for you.
Please be sure that you’ve read this week’s assigned readings before completing this assignment (especially WordPress SEO: The Only Guide You Need) and that you’ve watched this week’s assigned video tutorials before completing this assignment (especially How to Increase Web Traffic with SEO Keywords).
To complete this assignment, you will write an APA paper that must answer all of the following questions:
1) Why is keyword research important?
2) How do keyword research and SEO efforts relate to ROI?
3) What are the 7 steps for finding the right keyword phrases (per this week’s tutorials)?
4) What are the geographic and demographic characteristics of your target audience for your P.R. brand?
a. Geographic characteristics cannot be bigger than one state
b. Demographic characteristics must include all of the following: age range, gender, ethnicity, income bracket, educational level, and any other relevant categories for your brand.
5) How does knowing these geographic and demographic characteristics of your target audience help you plan your SEO strategy?
6) Go to the Google Keywords Planning Tool. Click on “Go To Keyword Planner.” Click on “Find New Keywords.” Enter a few words/phrases that describe the kind of P.R. (public relations) work you do. Provide one (1) screenshot of your results.
7) Based on your keyword research, how would you create a blogging strategy to increase visits to your website?
a. Be sure your answer includes the keywords you’d use in your blog posts.
(My website/blog: https://nroberts131.wixsite.com/nbennettpr)
b. Be sure your answer includes where on your blog you’d use those keywords.
8) Based on your keyword research, how would you create a social media campaign to increase your brand awareness?
- Be sure your answer includes information about the keywords you’d use in your social media profiles.
- Be sure your answer includes information about the keywords you’d use as hashtags.
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Explanation & Answer
Attached.
Why is keyword research important?
Keyword research entails the term used in search engines in essence of finding their
associative queries and issues. Keyword in any research is most critical in ensuring that the
final goal has been achieved through establishing a concrete research term. It helps in
achievement of the targeted audience from the website through the used search engine.
Besides it helps in searching and being familiar with keyword concerning the organization in
which certain research is being based. They are used to incline what people are searching for
in the internet and hence providing the required information hence effective solution is
achieved in the research project.
Keyword research and SEO efforts relate to ROI?
Return on investment (ROI) entails what a certain clients is intending to search in the market
agency. SEO helps in the provision of services which are reported in the return on the
investment. Search engine ranking is considered to be the common approach applied in the
SEO ROI. In cases when clients apply SEO in their analysis they focus on the short-tail
keywords. The keyword research are very critical for the clients in the analysis of the ROI
hence is considered to be effective. It ensure that the analysis only concerns the targeted
gro...