AC Why Is Keyword Research Important Essay

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This week, you’ll be analyzing why keyword research is so important and which keywords will be most helpful for you.

Please be sure that you’ve read this week’s assigned readings before completing this assignment (especially WordPress SEO: The Only Guide You Need) and that you’ve watched this week’s assigned video tutorials before completing this assignment (especially How to Increase Web Traffic with SEO Keywords).

To complete this assignment, you will write an APA paper that must answer all of the following questions:

1) Why is keyword research important?
2) How do keyword research and SEO efforts relate to ROI?
3) What are the 7 steps for finding the right keyword phrases (per this week’s tutorials)?

4) What are the geographic and demographic characteristics of your target audience for your P.R. brand?

a. Geographic characteristics cannot be bigger than one state

b. Demographic characteristics must include all of the following: age range, gender, ethnicity, income bracket, educational level, and any other relevant categories for your brand.

5) How does knowing these geographic and demographic characteristics of your target audience help you plan your SEO strategy?

6) Go to the Google Keywords Planning Tool. Click on “Go To Keyword Planner.” Click on “Find New Keywords.” Enter a few words/phrases that describe the kind of P.R. (public relations) work you do. Provide one (1) screenshot of your results.

7) Based on your keyword research, how would you create a blogging strategy to increase visits to your website?

a. Be sure your answer includes the keywords you’d use in your blog posts.

(My website/blog: https://nroberts131.wixsite.com/nbennettpr)

b. Be sure your answer includes where on your blog you’d use those keywords.

8) Based on your keyword research, how would you create a social media campaign to increase your brand awareness?

  1. Be sure your answer includes information about the keywords you’d use in your social media profiles.
  2. Be sure your answer includes information about the keywords you’d use as hashtags.

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Why is keyword research important? Keyword research entails the term used in search engines in essence of finding their associative queries and issues. Keyword in any research is most critical in ensuring that the final goal has been achieved through establishing a concrete research term. It helps in achievement of the targeted audience from the website through the used search engine. Besides it helps in searching and being familiar with keyword concerning the organization in which certain research is being based. They are used to incline what people are searching for in the internet and hence providing the required information hence effective solution is achieved in the research project. Keyword research and SEO efforts relate to ROI? Return on investment (ROI) entails what a certain clients is intending to search in the market agency. SEO helps in the provision of services which are reported in the return on the investment. Search engine ranking is considered to be the common approach applied in the SEO ROI. In cases when clients apply SEO in their analysis they focus on the short-tail keywords. The keyword research are very critical for the clients in the analysis of the ROI hence is considered to be effective. It ensure that the analysis only concerns the targeted group of people and hence obtaining effective outcome. Invalid keyword research leads to confusion in the ROI analysis hence leading to inaccurate outcome. Therefore the success of any analysis regarding ROI there should be effective keyword research and SEO. What are the 7 steps for finding the right keyword phrases (per this week’s tutorials)? There are various steps which are applied in essence of ensuring that effective keyword phrase has been achieved which may comprise of the following; i. Understanding geographical region/area; this entails determining the keyword phrases both locally, nationally and regionally. In case you are supporting one of these then you can create a list of possible keyword. ii. Identification of keyword in relation to website content; the supply of keyword should be woven in the website content. The keyword phrases is deemed to be relevant by the search engines and helps helping in the process of ranking. iii. Add the keyword suffix phrase; the term to be used in this case must be relative to specific organization under which the research is to be based. iv. Organize research results; for easy containing and gathering of results it is recommended that the excel should be used. Insert the general keyword which have been compiled from the previous steps. v. Create keyword phrases; upon creation of keyword, combine keywords which have been implemented to establish keyword phrases. The keyword should be combining all geographical area from term column. vi. Check the keyword from google AdWords; the developed keyword need to be searched by the use of google AdWords which helps in determining the effective of the keyword. Besides signing the keyword in the google helps in saving time during the research. vii. Follow up ubersuggest; after the possible choices have been combined it is recommended that the trial bust be done using the ubersuggest. Addition of the keyword gains advantage of suggesting own google tool. What are the geographic and demographic characteristics of your target audience for your P.R. brand? In my public relation brand the geographical characteristics of target audience comprises of certain region under which the research is to be undertaken, the city and the code of the area. The target audience in the geographical segmentation portrays varying characteristics which are generally based on food habits, languages, economic background, traditional culture as well as their traits. The geographical characteristics of the audience helps in defining the keyword terms which can be applied in essence of ensuring effective analysis of the audience features. Demographic characteristics comprise of the gender, marital status, race, religion and education of certain group of people who are regarded to be the target audience. In the public relation brand I would consider several profile of the audience comprising of the age in terms of the keyword research and define what really needs to be obtained from them. This will entail relating their age groups while considering the key strategy in the research process. Beside they portray characteristic of employment, this is very critical while undertaking research which helps in defining the level of education which is required in obtaining the key concepts from the population How does knowing these geographic and demographic characteristics of your target audience help you plan your SEO strategy? Generally knowing the demographic and geographical characteristics of the target customers helps in increasing the number of visitors who are expected to be reaching the website/ search engine. It ensure that the information containing the keyword under consideration has been widely shared and hence effective operation among the target customers. 6) Go to the Google Keywords Planning Tool. Click on “Go To Keyword Planner.” Click on “Find New Keywords.” Enter a few words/phrases that describe the kind of P.R. (public relations) work you do. Provide one (1) screenshot of your results. 7) Based on your keyword research, how would you create a blogging strategy to increase visits to your website? a. Be sure your answer includes the keywords you’d use in your blog posts. (My website/blog: https://nroberts131.wixsite.com/nbennettpr) b. Be sure your answer includes where on your blog you’d use those keywords. 8) Based on your keyword research, how would you create a social media campaign to increase your brand awareness? 1. Be sure your answer includes information about the keywords you’d use in your social media profiles. 2. Be sure your answer includes information about the keywords you’d use as hashtags.
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Attached.

Why is keyword research important?
Keyword research entails the term used in search engines in essence of finding their
associative queries and issues. Keyword in any research is most critical in ensuring that the
final goal has been achieved through establishing a concrete research term. It helps in
achievement of the targeted audience from the website through the used search engine.
Besides it helps in searching and being familiar with keyword concerning the organization in
which certain research is being based. They are used to incline what people are searching for
in the internet and hence providing the required information hence effective solution is
achieved in the research project.
Keyword research and SEO efforts relate to ROI?
Return on investment (ROI) entails what a certain clients is intending to search in the market
agency. SEO helps in the provision of services which are reported in the return on the
investment. Search engine ranking is considered to be the common approach applied in the
SEO ROI. In cases when clients apply SEO in their analysis they focus on the short-tail
keywords. The keyword research are very critical for the clients in the analysis of the ROI
hence is considered to be effective. It ensure that the analysis only concerns the targeted
gro...


Anonymous
Great study resource, helped me a lot.

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