Classification of Ethical Issues in Business
Susan D. Baker and Debra R. Comer1
This list contains five broad categories for classifying ethical issues that may arise in business. Some
examples of specific types of these issues are bullet-pointed in each category.
Categories
Human Resource Issues
(responsibilities employers have to their
employees)
• hiring, compensation, performance appraisal,
discipline, and termination procedures
• training
• company benefits
• privacy (drug testing)
• privacy (e-mail, voicemail, computer,
hacking, whacking, phone eavesdropping)
• diversity discrimination
• sexual harassment
• favoritism
• bullying
• occupational health and safety
• work-life balance
• company’s loyalty to employees
Consumer Confidence Issues
(responsibilities employers and employees have
to their customers/clients)
• customer confidentiality/privacy
• product safety
• truth in advertising (withholding information
from customers, hiding/distorting/ falsifying
information)
• treatment of customers regarding pricing,
billing, quality, etc.
• selling customers products/services they don’t
need
• favoritism toward/discrimination against
customers
Use of Corporate Resources Issues
(responsibilities employees have to their
employers and fellow employees)
• use of corporate reputation
• use of corporate resources
• compliance with oversight agencies (e.g.,
accrediting bodies or regulators)
• reports and reporting practices
• providing honest information
• employee theft (ideas, supplies, time, expense
account padding)
• fraud
• employee integrity (honesty, taking credit for
someone else’s ideas/work, stealing someone
else’s ideas/work, not taking responsibility for
one’s mistakes, asking for special treatment
that co-workers don't receive, doing one's
share of work)
• employee loyalty to company
Conflict of Interest Issues
(responsibilities employees have to their
employers and stakeholders)
• overt bribes
• subtle bribes (gifts, entertainment)
• use of personal influence (to benefit family
and/or friends)
• use of privileged information/insider trading
• company-vendor relations
Corporate Social Responsibility Issues
(responsibilities organizations have to their
stakeholders)
• public health and safety
• environmental (e.g., conservation of natural
resources, environmental pollution,
environmental sustainability)
• corporate philanthropy by company (includes
community service)
Other Ethical Issues (Not Included in
Above Categories or Applicable to More
Than One Category)
• whistleblowing
• fiduciary responsibilities
_____________________________________
1
©2014 Susan D. Baker and Debra R. Comer. Adapted
from Baker, S. D., & Comer, D. R. (2012). 'Business
ethics everywhere': An experiential exercise to develop
students' ability to identify and respond to ethical issues
in business Journal of Management Education, 36(1),
95 - 125.
BUAD 625: List of Stakeholders
Typically stakeholders are identified as “primary” or “secondary” according to their relationship
with the firm. This may be based on economic relationship (Lawrence & Weber, 2014) or on
contributions to the long-term health and success of the organization (Waddock, 2009). Some
examples follow. Use this list as you consider case analyses and real-world examples:
Primary Stakeholders for Business Organizations
1. Stockholders/owners
2. Employees (including managers)
3. Customers
4. Suppliers
5. Distributors (Wholesalers, retailers)
6. Partners and Allies
7. Others (financial relationship): ??
8. Others (long-term health and success): Communities; Government
Secondary Stakeholders
1. Media
2. Activists
3. Citizen groups
4. General public
5. NGOs (independent citizen organizations that are legal entities such as Rotary
International; USAID; human advocacy groups)
6. IGOs (international governmental organizations such as United Nations; World Health
Organization; Islamic Development Bank; International Monetary Fund)
7. Trade, industry, and civic associations
**********
Nonprofit and nongovernmental organizations and governments would have different sets
of primary stakeholders. Notice the differences, particularly for governmental
organizations.
Primary Stakeholders for Nonprofit and Nongovernmental Organizations
1. Funders
2. Employees (including managers)
3. Clients
4. Suppliers
5. Distributors (Wholesalers, retailers)
6. Other:
Primary Stakeholders for Governmental Organizations (e.g. Agencies, Departments)
1. Relevant political bodies
2. Employees (including managers)
3. Clients or customers
4. Society (community)
5. General public (citizens, taxpayers)
References:
Lawrence, A. T., & Weber, J. (2014). The corporation and its stakeholders. Business and society: Stakeholders, ethics, public
policy (14th ed., pp. 2-23). New York: McGraw-Hill.
Waddock, S. (2009). Stakeholders: the relationship key. Leading corporate citizens: Vision, values, value added (3rd ed., pp.183225). New York: McGraw-Hill/Irwin.
• Ethics, Stakeholders, Corporate
Strategy, and Value Creation
• Corporate Citizenship: Social
Responsibility, Responsiveness, and
Performance
1
Learning Outcomes (1 of 2)
1. Explain the importance of stakeholder theory and
compare and contrast it with shareholder approach.
2. Provide business examples to explain stakeholder
theory
3. Explain the components of corporate social
responsibility (CSR) - economic, legal, ethical, and
philanthropic.
4. Provide business examples of CSR and corporate
citizenship.
2
Learning Outcomes (2 of 2)
5. Explain how corporate citizenship develops in stages in
companies.
6. Describe the triple bottom line and its relevance to
sustainability.
7. Describe the socially responsible investing movement’s
characteristics.
3
Change and the Managerial View of Business
Four Major Trends in Business
Economic deregulation ʹ less government control
• Political liberalization ʹ fall of communism, market
reforms
• Environmental stewardship ʹ taking better care of
the world
• Advances in Information Technology ʹ brings vast
improvements in productivity and innovation
•
4
View of Business
Traditional Managerial View
New Business View
• Shareholder Approach • Stakeholder Approach
• Shareholders are the
• Business is a set of
center of the business.
relationships among
• Change only happens
groups that have a
when the shareholders
stake (vested interest)
are unhappy
in the activities of the
business.
• Shareholders are only
one of many
stakeholders
5
6
Discussion
• What is the separation fallacy: what is the integration thesis (I and
II)? Why are they important to business.
7
Stakeholder Framework
• Does all stakeholders have equal impact on business decisions?? Why
or why not??
• Definitional Stakeholder
• Instrumental Stakeholder
8
Discussion Activity
• In a group, identify a company that you think does business ethically?
• Do you think the three levels of stakeholder framework is important for
the business you indicated and how are they connected?
• Level 1 - Value Proposition of the Organization
• Level 2 Principles for Stakeholder Cooperation
• Level 3 Respecting societal standards of conduct
9
Corporate Social Responsibility
As a Concept
•
Corporate social responsibility (CSR) refers to
efforts by businesses to work with stakeholders
in achieving improved economic,
environmental and social performance,
sometimes known as the triple bottom line but
also identified as corporate citizenship or
sustainability.
10
Historical Perspective on CSR
Economic Model
Legal Model
Social Model
Stakeholder Model
11
The Pyramid of CSR
12
The CSR Equation
Economic Responsibilities
+
Legal Responsibilities
+
Ethical Responsibilities
=
Total
Corporate
CSR
+
Philanthropic Responsibilities
A stakeholder perspective focuses on the CSR
pyramid as a unified whole.
13
Discussion - Debate
• In your view, what is the single strongest argument against the idea
of corporate social responsibility? What is the single strongest
argument for corporate social responsibility
14
Arguments Against CSR • Classical Economics: The classical economic
view is that business’ only goal is the
maximize profits for owners.
• Business Not Equipped: Business is not
equipped to handle social activities.
• Dilutes Business Purpose: It dilutes the
primary purpose of business.
• Too Much Power Already: Businesses have
too much power already .
• Global Competitiveness: It limits the ability
to compete in a global marketplace.
15
Arguments For CSR • Enlightened self-interest: Businesses must
take actions to ensure long-term viability.
• Warding off government regulations. This
is one of the most practical reasons.
• Resources Available: Business has the
resources and expertise. Let it try.
• Proaction is better than Reaction.
Proaction is also less costly.
• Public supports: the public strongly
supports CSR.
16
Business Responses to calls for CSR
Make the Business Case for CSR
Defensive approach
Cost-benefit approach
Strategic approach
Innovation and learning approach
17
IBM - CSR
18
The Business Case for CSR
6 Reasons for Embracing CSR
1.
2.
3.
4.
5.
6.
Innovation
Cost savings
Brand differentiation
Long-term thinking
Customer engagement
Employee engagement
Business Benefits of CSR
1. Win new business
2. Increase customer retention
3. Develop and enhance
relationships with customers,
suppliers, and networks.
4.Attract, retain, and maintain a
happy workforce and be an
Employer of Choice.
5.Save money on energy and
operating costs and manage risk.
6.Differentiate itself from
competitors
7.Improve its business reputation
and standing
8.Provide access to investment and
funding opportunities
9.Generate positive publicity and
media opportunities due to media
interest in ethical business
activities.
19
Discussion
Differentiate between corporate social
responsibility and corporate social
responsiveness.
Given an example of each and how does
corporate social performance relate to these
terms?
20
Corporate Citizenship
Broad View
•
A reflection of shared moral and ethical
principles.
•
A vehicle for integrating individuals into the
communities in which they work.
•
A form of enlightened self-interest that
balances stakeholders’ claims and enhances a
company’s long-term value.
Narrow View
• Corporate community relations
21
Stages of Corporate Citizenship
22
Development Challenges That Trigger
Movement of Corporate Citizenship
23
Global Corporate Citizenship • …and Global CSR are topics in which there has
been an explosion of interest.
• Multinational enterprises are expected to:
• be good corporate citizens in the countries
in which they do business.
• tailor their initiatives to conform to the
cultural environment.
• International academics and business people
around the world are now researching and
advocating CSR and corporate citizenship
concepts.
• Convergence in global CSR approaches will
continue as the world economic stage
becomes the common environment within
which businesses function.
24
The Relationship Between
Social and Financial Performance
Perspective 1: Socially Responsible firms are more financially profitable.
Good Corporate
Social Performance
Good Corporate
Financial
Performance
Good Corporate
Reputation
Perspective 2: A firm’s financial performance drives its social performance.
Good Corporate
Financial
Performance
Good Corporate
Social Performance
Good Corporate
Reputation
Perspective 3: There is an interactive Relationship Among CSP, CFP, and CR.
Good Corporate
Social Performance
Good Corporate
Financial
Performance
Good Corporate
Reputation
25
One Bottom Line, or Many?
• The stakeholder-bottom line perspective •
Impacts or benefits of social performance cannot be fully measured or
appreciated by considering only the impact on the firm’s bottom line.
•
CSP cannot be fully comprehended unless it includes impacts and measures
on consumers. employees, the community and other stakeholder groups.
26
The Triple Bottom Line Perspective
Business Must Attend to Three Key Spheres of Sustainability –
•
Economic
•
Social
• Environmental
The goal is corporate sustainability.
27
Socially Responsible, Sustainable,
Ethical Investing
Socially Responsible Investing -
•
Emerged in the 1970s
•
Over $3.74 trillion in socially responsible investments in the U.S.
Social Screening •
A technique used to screen firms for socially-responsible
investment purposes.
28
TEAM CHARTER ASSIGNMENT
Written assignment
Definition of team charter: A document developed by team members that states the team’s
mission, goals and guiding principles
Deliverables: Submit an e-copy of your assignment by using the assignment link in Module 6
(one submission per team). The team charter should be typed double-spaced, 12 font-size, and
should not exceed three pages.
The team charter should be prepared using the foundation readings of “MIT IS&T Team
Readings” and Stein and Hurd’s “Sanctions,” describe the contract and group dynamics practices
of your team. Your charter should address the following issues:
Issue
Description
Mission/Goal issues
•
What is the team trying to accomplish? How?
Role Issues
•
•
Norms and Ground Rules
•
•
What roles will the team have?
What roles should each member be doing to help the team accomplish
its goals?
What norms and ground rules (e.g. appropriate behavior, monitor
process and progress, deal with individuals who dominate, don’t
participate, resist, are too noisy/quiet) have your established for your
team?
How will you handle the roles within your team? (Permanent
assignment? Rotating?)
How will you make decisions in your team?
What rules have you developed for participation and information
sharing?
What standards did you develop for attendance and lateness?
How will you deal with interruptions?
What standards did you develop to maintain quality in your team
assignments?
How will your team handle interpersonal conflicts?
How will your team resolve communications issues?
What is your team's policy about team members who miss meetings
or don't contribute to team assignments?
What is your warning procedure for nonperforming members?
•
How can we best learn from each other?
•
•
•
•
•
•
Sanction Issues
Synergy Issues
•
•
•
List only the names of those team members who participated in the assignment. Those who
haven't participated will not receive credit.
You must submit by the due date else the assignment will not be graded.
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