BMGT4380 EUCON International College FramesDirect Strategic Analysis

User Generated

Wnsne1992

Business Finance

BMGT4380

EUCON International College

Description

capstone project will be 4 parts

each part i will make a new payment

the company is " FramesDirect "

use this outline

https://my.uiw.edu/library/

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..1 T-Mobile LTE 9:28 AM 43% x roved BMGT 4380 Capstor 000 HEBSBA Writing Rubric BMGT 4380 Capstone I Area of Evaluation Below Meets Exceeds Expectations Expectations Expectations Purpose The student's writing is focused upon meeting the purpose of the assignment and following the directions of the instructor (e.g. summary, critique, argument, narrative, description, review, analysis, etc.). The student has articulated an effective goal of the essay/task. (l.e., hypothesis, thesis, statement of purpose). -The student stays on topic throughout the essay/paper. The student demonstrates critical thinking skills. Organization When appropriate, the student creates an introduction that establishes context and background while also establishing purpose. The student the assignme seamlessly to reflect purpose of the assignment. The student uses organization that is logical The student uses paragraphs that are fully developed, focused, and well-positioned. The student uses effective phrasing to connect ideas. When appropriate, the student develops a conclusion beyond re- statement of the thesis statement. It is evident that there is a deeper understanding, a wrap up of purpose, and an extension of possible future avenues to explore. (A SWOT from the organization compared to a SWOT from your research is an excellent way to conclude your research.) Grammar/Mechanics The student proofreads for grammar, mechanics, spelling, and word usage. The student demonstrates audience awareness through the use of appropriate tone and language When appropriate, the student uses the appropriate method of citing sources, and writing style (i.. APA). Individual Writing Assignments for BMGT 4380 (all APA) Internal Analysis _Competitive Analysis External Analysis Developed Strategy Final Report Final Report will include corrected internal analysis, competitive analysis, external analysis, article selection and 3-5 developed strategies in APA format. Final Report will be bound and include a cover with project/course/student information. 1 T-Mobile LTE 9:25 AM 46% X Х Strategic Analysis.pdf 00 Overview of Strategic Market Management Strategie Analysis External Analysis • Customer analysis: Segments, motivations, unmet needs Internal Analysis • Performance analysis: Profitability, sales, shareholder value, analysis, customer satisfaction, product quality, brand associations, relative cost, new products, employee capability and performance, produce portfolio analysis. Competitor analysis: Identity, strategic groups, performance, image, objectives, strategies, culture, cost, structure, strengths, weaknesses. Market analysis: Size, projected growth, profitability, entry barriers, cost structure, distribution systems, trends, key success factors Determinants of strategic options: Past and current strategies, strategic problems, Organizational capabilities and constraints, financial resources and constraints, strengths, and weaknesses • Environmental analysis: Technological, governmental, economic, cultural, demographic, scenarios, information need areas, Opportunities, threats, trends, and strategic uncertainties. Strategic strengths, weaknesses, problems, constraints, and uncertainties STRATEGY INDENTIFICATION and SELECTION • Identity strategic alternatives. O Product market investment strategies 0 Functional are strategies. Assets, competencies, and synergies • Select strategy Implement the operating plan. • Review strategies | 1 T-Mobile LTE 9:28 AM 43% X ic Approved Capstone IBM ... HEBSBA Presentation Rubric BMGT 4380 Capstone I Area of Evaluation Below Expectations Meets Expectations Exceeds Expectations Purpose Content The student's presentation is fosed upon meeting the purpose of the assignment and following the directions of the instructor - The student has articulated an vffective goal of the presentation. - The student demonstrates critical thinking skills. Establishes credibility and/or knowledge of subject. Organization Introduction and summary The presentation was organized and logical flow. Clear and concise -Il grup presentation transitions werv logical and natural percl/Mechanics The student demonstrates audience awareness through the use of appropriate tone and language. -Voice clarity, use offer warum, ali -Time management. Place to fast or low Stavan tople Use of visuals and other medis.PPT readable, or slides appropriate) Confidence ander rapport with audience. Closing _ The student had a strong closing, giving key points and asking for questions | Other The student was dressed professionally _The slides added value IT ride was dit die was appropriatelagt for presentation time. Student maintain eye contact with adence.
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Explanation & Answer

Attached.

FRAMESDIRECT STRATEGIC ANALYSIS

1

YOUR NAME
INSTRUCTOR’S NAME
COURSE
DATE OF SUBMISSION

FRAMESDIRECT STRATEGIC ANALYSIS
Table of contents
Part One: Internal Analysis…………………………………...………………..….. Page 3
Financials…………………………………………..……..……….. Page 4
Marketing………………………………………………...………… Page 4
Operations………………………………………………………...... Page 6
Human Resources…………………………………………...……….Page 7
References …......................................................................................Page 10

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FRAMESDIRECT STRATEGIC ANALYSIS

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Internal analysis
The FramesDirect is an international online company retailing the eyewear. The company
was founded in 1996 by Dhavid Cooper, OD and Guy Hodgson. The company specializes in the
selling of eyeglasses, sunglasses and contact glasses. The company uses its website in the selling
of the eyewear. The headquarters of the company is in Austin, Texas. Some of the services that
are offered by the FramesDirect Company are the online retail and delivery of eyewear. The
company is known as the world’s first online glasses store. The company large selection of
frames. The eyeglasses target different customers such as women, men, and children and also
the unisex ("Prescription Glasses Online | Frames, Sunglasses & Eyewear", 2019).
The company was born from the Frames For America, Inc. and the company registered
its name as FramesDirect.com in 1996. The company CEO is Brad Berbette who has a lot of
experience in the management of companies. The company has the largest selection of the
eyewear authentic designer. It has over 400 brands that sell online. Some of these brands include
Ray-Ban, Prada, and Oakley. The company has expert opticians who help in the selection of the
eyewear. The optical staff has a combined experience of over 30 years. The opticians are skilled
and the company has individualized customer service. The company orders the lenses and frames
direct from a different manufacturer.
The Frames Direct has been partnering with the Essilor Company which is a
manufacturing company for the prescription lens. The Essilor Company acquired the majority
stake in the FramesDirect Company in 2010. The FramesDirect has been recognized with the
Blue Chip Enterprise Award by the chamber of commerce of the U.S and the MassMutual

FRAMESDIRECT STRATEGIC ANALYSIS

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Financial Group. In the year 2000, the Frames Direct won the award of Ernst and Young
Entrepreneur of the Year. Since 1996 the company has sold more than 1million glasses. The
customer service representatives are experts and certified opticians.
Fin...


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