Kaplan University Apple Corporate Culture Paper

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Gehryvtug

Humanities

Description

Culture of a Company (Part 1)

Select a prominent organization or corporation that most people are familiar with (e.g., Pepsi, IBM, Sony, etc.). Describe the characteristics of this company with the following cultural attributes in mind: innovation and risk-taking, attention to detail, outcome orientation, people orientation, team orientation, aggressiveness, and stability. Each of these characteristics exists on a continuum from low to medium to high. For each characteristic, rate the organization, and provide a rationale as to why you rated it as you did.

Origins of Culture ( Part 2)

With the same organization in mind, describe how the culture of this company began as well as the practices within the organization that keep this culture alive. Describe how employees learn this culture from the different rituals, material symbols, and language of the organization. Finally, discuss what managers could do to create a more ethical and positive culture for this organization.

Please do each topic separate. Part 1 and Part 2

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Explanation & Answer

Attached.

Running head: ORIGINS OF CULTURE

Origins of Culture
Student’s Name
Institutional Affiliation

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ORIGINS OF CULTURE

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Origins of Culture

The present debates about organizational culture are traced to the 1980s when books
published in 1982, such as In Search of Excellence by Tom Peters and Robert Waterman and
Corporate Culture by Allan Kennedy and Terrence Deal catapulted the concept of culture to the
management attention (Buchanan & Huczynski, 2017). The books implied that a strong
corporate culture was a sturdy foundation for directing employees’ behavior. According to
Buchanan and Huczynski (2017), Edgar Schein’s model of corporate is significantly approved
and holds company culture in terms of various levels. For example, the model suggests that
surface sign of organizational culture (observable culture) denotes to things, which culture
presents. It entails behavior and physical objects that can be felt, heard, or seen, and thus send a
message to the suppliers, workers, and clients. The second level entails organizational culture,
which represents things that explicitly or implicitly desirable to a group or individual, influences
workers' choice, and reflects on employee’s belief regarding right and wrong (Buchanan &
Huczynski, 2017). According to the model, organizational values include respect, safety,
integrity, excellence, diversity, and innovation, among others. In this perspective, the focus is to
identify Apple's organizational culture, including a description of how Apple's employees learn
the culture.
Origin of Apple’s Corporate Culture
Corporate culture is a set of underlying presumptions shared by corporate members,
which is reflected in the expectations, attitudes, and employees’ behavior (Robbins & Judge,
2019). Apple Inc. has a distinct corporate culture established on Steve Job’s ⁠— former CEO ⁠—
vision, strategy, and goals. According to Gallo (2014), Steve Jobs started by launching
innovation after the other. Steve believed in doing what one loved, keeping the team aimed at the

ORIGINS OF CULTURE

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company vision, being creative, and creating a great customer experience. Hence, under the
leadership of Steve Jobs, the organization embraced the innovative culture, which focused on
designing a product that met customers' needs (Johnson, Li, Phan, Singer, & Trinh, 2012). It is
worth mentioning that Steve Jobs also set a culture of combativeness. He could ...


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