IT 640 & 648 Souther New Hampshire University Milestones 3 & 4 Assignments

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Qbbovr18

Programming

IT 640

Souther New Hampshire University

Description

When you plan your network infrastructure, a number of key elements need to be clarified or determined because it is the network’s logicalinfrastructure that makes it possible for computers to communicate using the routes defined in the physical network topology. For the final milestone, you will provide a detailed recommendation of components that are able to meet the future communication needs of SNHUEnergy Inc.

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IT 648 Milestone Four Guidelines and Rubric Overview: For Milestone Four, you will submit a draft of the search engines section of your final project. Prompt: Specifically, the follow critical elements must be addressed: a) SEM and SEO: Explain SEM and SEO. What role does SEM play in generating traffic to the company’s website? How can SEO improve the company’s position in search engine results? b) Metrics: Describe SEM metrics. Be sure to include saturation and keyword analysis. Why should SEM metrics be important to the company? c) Inclusion: Explain paid inclusion and contrast it with SEO. What are some commonly used paid inclusion practices? d) Recommendation: Which SEO and SEM practices can you recommend to support the company’s goals? Why? Guidelines for Submission: This submission should be two to three pages (not including cover pages and resources if applicable), with double spacing, 12-point Times New Roman font, and one-inch margins, and written in APA format. Critical Elements Search Engines: SEM and SEO Search Engines: Metrics Proficient (100%) Accurately explains SEM and SEO and their roles in web traffic and search engine results Clearly describes importance of SEM metrics and includes saturation and keyword analysis in description Search Engines: Inclusion Clearly explains paid inclusion practices and contrasts them to SEO Search Engines: Recommendation Recommends and justifies SEO and SEM practices that support the company’s goals Submission is free of errors related to citations, grammar, spelling, syntax, and organization and is presented in a professional and easy to read format Articulation of Response Needs Improvement (75%) Explains SEM and SEO and their roles in web traffic and search engine results, but explanation is cursory or inaccurate Describes importance of SEM metrics, but does not include saturation and keyword analysis, or description lacks clarity Explains paid inclusion practices, but does not contrast them to SEO, or explanation lacks clarity or detail Recommends and justifies SEO and SEM practices, but recommendations do not support the company’s goals Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas Not Evident (0%) Does not explain SEM and SEO and their roles in web traffic and search engine results Does not describe importance of SEM metrics Value 22 22 Does not explain paid inclusion practices 22 Does not recommend or justify SEO and SEM practices that support the company’s goals Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas 22 Earned Total 12 100% IT 640 Milestone Three Guidelines and Rubric Future Network Architecture Overview: When you plan your network infrastructure, a number of key elements need to be clarified or determined because it is the network’s logical infrastructure that makes it possible for computers to communicate using the routes defined in the physical network topology. For the final milestone, you will provide a detailed recommendation of components that are able to meet the future communication needs of SNHUEnergy Inc. Prompt: In this section, you will provide a future recommendation based on the information presented. In addition, analyze the information provided in the Final Project Scenario document to develop a visual representation of your recommended network architecture in a Visio diagram. Refer to the following files when completing this milestone:    Dallas Office Logical Design - Current Final Project Physical Diagram - Current Memphis Office Logical Design - Current To complete this assignment, you must address the following critical elements:    Summarize the future communication needs of the organization based on what you know from the scenario. Describe in detail a network architecture that would be appropriate for supporting the ultimate growth of the organization and defend how this recommended network would improve communication across the company. Develop a visual representation of your recommended network architecture by creating a Visio diagram. Use the provided physical network design example as a guide for creating your diagram. Rubric Guidelines for Submission: Review each critical element and designate a bold subheading for each element followed by your review of the current network architecture. Include an introduction for this assignment that aligns with your analysis from the first milestone. Your submission should align to the current APA standards. Add the following direction: Submit your finalized network configuration as a Visio diagram. You will submit two files for this milestone. Critical Elements Future Communication Needs Proficient (100%) Summarizes the future communication needs of the organization Needs Improvement (70%) Summarizes the future communication needs of the organization, but summary contains inaccuracies Not Evident (0%) Does not summarize the future communication needs of the organization Value 30 Network Architecture Describes in detail a network architecture that would be appropriate for supporting the ultimate growth of the organization and defends how the future network would improve communication across the company Future Visual Representation Develops a visual representation of the recommended network architecture by creating a Visio diagram Articulation of Response Summary is free of errors related to citations, grammar, spelling, syntax, and organization and is presented in a professional and easy-to-read format Describes a network architecture that would be appropriate for supporting the ultimate growth of the organization, but does not defend how the future network would improve communication across the company or response is cursory or illogical or contains inaccuracies Develops a visual representation of the recommended network architecture by creating a Visio diagram, but diagram is illogical or contains inaccuracies Summary contains errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas Does not describe a network architecture that would be appropriate for supporting the ultimate growth of the organization 30 Does not develop a visual representation of the recommended network architecture 30 Summary contains critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas Total 10 100%
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Explanation & Answer

Hello, here is IT 648 Assignment.

Running head: SEARCH ENGINES SECTION

Milestone Four: A Draft of the Search Engines Section of Final Project

Student’s Name
Institutional Affiliation

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SEARCH ENGINES SECTION

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Milestone Four: A Draft of the Search Engines Section of Final Project
Search Engines: SEM and SEO
SEM stands for Search Engine Marketing which is used in increasing the traffic that any
particular website receives at any given point. In order for a company website to manage to use
SEM tools on the internet, they need to incur a specific fee such that the website appears as an ad
on top of the search results. SEM a significant role in ensuring that the viewers are made ware on
the existence of the website even when they are searching for other unrelated searches. The
websites the use SEM in their operations ensure that the website is always visible o the viewers
and it is always on top of the search results. The ads use the pay per click method where the
website earns income every time a client clicks the website ad.
SEO stands for search engine optimization, which is the process of designing a website
content with keywords which are mostly searched on the internet. Websites which have
effectively used SEO tools in their designed appear on the top of search engine results pages
(Zilincan, 2015). It is reported that 65% of internet viewers are likely to click the search results,
which are on the top five positions in the search. Hence it is important that a website ensures that
it incorporates various key in their content so that they can get increased traffic in their websites
due to increased number of clicks from the website viewers. The SEO tools are free, and hence, a
company does not need to incur any costs; but rather have an increased number of skilled
professionals who will design content with most used keywords.
Search Engine: Metrics
Search engine metrics are concerned with ensuring that the search engine results pages
portrayed to the viewers are accurate and are ranked correctly. Users can be frustrated in cases

SEARCH ENGINES SECTION

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they search for a particular topic and then realize that the results shown on their screens are
irrelevant with the information they are required to acquire. Recall and precision are the
significant features of search engine metrics. Recall deals with the capability of the search engine
to remember all the keywords that the viewer has search while precision feature ensures that the
results portrayed in the...


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