Description
When you plan your network infrastructure, a number of key elements need to be clarified or determined because it is the network’s logicalinfrastructure that makes it possible for computers to communicate using the routes defined in the physical network topology. For the final milestone, you will provide a detailed recommendation of components that are able to meet the future communication needs of SNHUEnergy Inc.
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Explanation & Answer
Hello, here is IT 648 Assignment.
Running head: SEARCH ENGINES SECTION
Milestone Four: A Draft of the Search Engines Section of Final Project
Student’s Name
Institutional Affiliation
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SEARCH ENGINES SECTION
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Milestone Four: A Draft of the Search Engines Section of Final Project
Search Engines: SEM and SEO
SEM stands for Search Engine Marketing which is used in increasing the traffic that any
particular website receives at any given point. In order for a company website to manage to use
SEM tools on the internet, they need to incur a specific fee such that the website appears as an ad
on top of the search results. SEM a significant role in ensuring that the viewers are made ware on
the existence of the website even when they are searching for other unrelated searches. The
websites the use SEM in their operations ensure that the website is always visible o the viewers
and it is always on top of the search results. The ads use the pay per click method where the
website earns income every time a client clicks the website ad.
SEO stands for search engine optimization, which is the process of designing a website
content with keywords which are mostly searched on the internet. Websites which have
effectively used SEO tools in their designed appear on the top of search engine results pages
(Zilincan, 2015). It is reported that 65% of internet viewers are likely to click the search results,
which are on the top five positions in the search. Hence it is important that a website ensures that
it incorporates various key in their content so that they can get increased traffic in their websites
due to increased number of clicks from the website viewers. The SEO tools are free, and hence, a
company does not need to incur any costs; but rather have an increased number of skilled
professionals who will design content with most used keywords.
Search Engine: Metrics
Search engine metrics are concerned with ensuring that the search engine results pages
portrayed to the viewers are accurate and are ranked correctly. Users can be frustrated in cases
SEARCH ENGINES SECTION
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they search for a particular topic and then realize that the results shown on their screens are
irrelevant with the information they are required to acquire. Recall and precision are the
significant features of search engine metrics. Recall deals with the capability of the search engine
to remember all the keywords that the viewer has search while precision feature ensures that the
results portrayed in the...