South University Savannah Monitoring Current Trends in Marketing Paper

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Business Finance

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Select any one of the following starter bullet point sections. Review the important themes within the sub questions of each bullet point. The sub questions are designed to get you thinking about some of the important issues. Your response should provide a succinct synthesis of the key themes in a way that articulates a clear point, position, or conclusion supported by research. Select a different bullet point section than what your classmates have already posted so that we can engage several discussions on relevant topics. If all of the bullet points have been addressed, then you may begin to reuse the bullet points with the expectation that varied responses continue.

  • Many people have participated in a market research survey at some time in their lives. With reference to any survey that you actively participated in, discuss the questions that follow. If you have not experienced a market research survey, take a survey on the Internet:
    • Evaluate how effective the survey was in measuring how you felt about a product.
    • Explain whether you feel your response in the survey helped improve or will improve the product being marketed.
    • Describe how you might have gathered information differently so that the survey was more effective.
  • Explain why it is important for marketers to monitor current trends in marketing. How does a marketing information system identify and measure trends? How would you design a marketing information system for a product of your choice?
  • When Henry Ford marketed the Model T a hundred years ago, he stated customers could have any color they wanted as long as it was black. We have come a long way since then. The types and variety of cars have exploded, and now cars are available in a multitude of colors.
    • Identify the different segments of the automobile market.
    • Discuss the types of people who buy minivans, pickup trucks, sports cars, SUVs, compact cars, and luxury cars. What are the benefits for the auto companies to segment the market? Give reasons for your answer.
    • Determine if it is possible for a company to attract customers from one market segment into another market segment and still earn a profit. Explain why.
  • Martin Lindstrom wrote a book called Buyology describing how marketers use state-of-the-art medical devices to measure how brain activity changes and is stimulated by advertising. The goal is to understand how advertising directly impacts brain activity in order for marketers to develop more effective advertisements, which (theoretically) no one will be able to resist.
    • Assess each of these strategies and provide an example for each category.
    • Out of the four strategies, choose a strategy that best suits growth in a company of your choice and justify how you would use this strategy.

    Respond to your peers throughout the week. Justify your answers with examples, research, and reasoning. Your initial posting should be the equivalent of 1.5 single-spaced pages (700 to 800 words) in length.

    Be sure to cite your sources using APA format.

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    Explanation & Answer

    Attached.

    Running head: MONITORING CURRENT TRENDS IN MARKETING

    Monitoring Current Trends in Marketing
    Student’s Name
    Institutional Affiliation

    1

    MONITORING CURRENT TRENDS IN MARKETING

    2

    Monitoring Current Trends in Marketing
    Monitor Current Trends in Marketing Importance to Marketers
    A marketer aims at increasing the sales volume of the company that he or she is
    advertising for. One of the significant determinants of the advertisement rate is the current trend
    in the market. The current trend can help marketers to gain more potential customers which will,
    in turn, improve their advertising rate (Watson et al 2015). Marketing trend identification has
    several advantages. These advantages can include;
    i.

    The marketer can be able to identify a new business and marketing opportunity that can
    help in making the marking segment to be more efficient. For example, for the case of
    computer usage, most customers prefer a device with better security that can help in
    protecting private information from leaking out. Tech companies can use this tread in
    advertising about how their operating system is more protected (Ash...


    Anonymous
    Just what I was looking for! Super helpful.

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