From the second e-Activity, assess the marketing and pricing
strategies, for example rebates, to determine the goal(s) of the
marketing and pricing strategies for one of the companies you
researched. Make one recommendation for changes that the company should
make to better maximize profits.
The Internet has made shopping
for airline tickets efficient for the consumer. As a result, the
industry overall is price sensitive. Suggest how the airlines can
maximize profits while avoiding price wars.