University of Phoenix Week 3 Marketing Manager Scenario Presentation

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Xngrevn77

Business Finance

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Assignment Content

  1. Scenario: You currently work as the marketing manager of your favorite company/organization and manage the success of one of its products or services. Your responsibility is to monitor the stages of the Product Life Cycle (PLC) and adjust the marketing strategies as needed for your product so that it can thrive for as long as possible. At each stage, you assess changes in the target market, determine changes that you need to make to the product or price strategy, and review the competition and profitability.
    Create a 10- to 15-slide (not counting cover slide or reference slide) Microsoft PowerPoint, Prezi, or Microsoft Sway presentation with speaker's notes that covers the following criteria:
    • Develop a slide that establishes the theme and goals of the presentation.
    • Define and discuss the PLC concept and its importance to marketing managers.
    • Provide examples of the possible implications if the PLC is not monitored.
    • Describe the selected company/organization, product/service, the target market for this product, and how the product/service is presented to the selected target market.
    • Describe how brand equity can be used to create a positive customer image of your product.
    • Describe each stage of the PLC, and analyze the implications that each stage may have on pricing, product definition, competition, and profitability for your selected product/service.


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Assignment Content 1. Scenario: You currently work as the marketing manager of your favorite company/organization and manage the success of one of its products or services. Your responsibility is to monitor the stages of the Product Life Cycle (PLC) and adjust the marketing strategies as needed for your product so that it can thrive for as long as possible. At each stage, you assess changes in the target market, determine changes that you need to make to the product or price strategy, and review the competition and profitability. Create a 10- to 15-slide (not counting cover slide or reference slide) Microsoft PowerPoint, Prezi, or Microsoft Sway presentation with speaker's notes that covers the following criteria: o o o o o o Develop a slide that establishes the theme and goals of the presentation. Define and discuss the PLC concept and its importance to marketing managers. Provide examples of the possible implications if the PLC is not monitored. Describe the selected company/organization, product/service, the target market for this product, and how the product/service is presented to the selected target market. Describe how brand equity can be used to create a positive customer image of your product. Describe each stage of the PLC, and analyze the implications that each stage may have on pricing, product definition, competition, and profitability for your selected product/service.
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Please let me know if there is anything needs to be changed or added. I will be also appreciated that you can let me know if there is any problem or you have not received the work. Good luck in your study and if you need any further help in your assignments, please let me know Can you please confirm if you have received the work? Once again, thanks for allowing me to help you Bye for now R

marketing scenario
by HAL Lab

Submission date: 03-Oct-2019 02:07PM (UTC-0400)
Submission ID: 1185450844
File name: Marketing Scenario.pptx (80K)
Word count: 1925
Character count: 3748

marketing scenario
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Submitted to London Churchill College
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Number of words Breakdowns of tasks


Develop a slide that establishes the theme and goals of the presentation.



Define and discuss the PLC concept and its importance to marketing managers.



Provide examples of the possible implications if the PLC is not monitored.



Describe the selected company/organization, product/service, the target market for
this product, and how the product/service is presented to t...

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