Create a 4-6 page report that analyzes financial ratios for a company, uses the data to tell the financial story of that company, and concludes with a recommendation on whether the company would be a viable partner based on its financial condition. Introduction It’s essential for senior management to know the financial condition of an organization in order to make strategic decisions. In this assessment, you will apply the financial management skills learned thus far. Tell the financial story based on financial statements. Conduct a financial analysis and identify focus areas for enhancing shareholder value. Interpret ratio computations that are meaningful and inform business decisions and strategies. Make three recommendations that maximize shareholder value. Scenario Maria Gomez is founder and president of ABC Healthcare Corporation, a company that owns hospitals, ambulatory surgical centers, urgent care centers, and outpatient clinics. She has called on you to review various financial documents and to make recommendations to maximize shareholder value. Your Role You are one of Maria's high-performing financial analyst managers at ABC Healthcare Corporation and she trusts your work and leadership. Requirements Here is what your report should provide for Maria: A summary of the financial strength of the company through your analysis of the price/earnings and price/book ratios. The CFO for ABC Healthcare Corporation assessed the market value by reviewing its price/earnings ratios. The price/earnings ratio determines the market value of a stock as compared to the company's earnings. The price/earnings ratios are listed in the chart below. To calculate the price/earnings ratio, the CFO took the earnings per share and divided that into the market value. As an example, this means that in 2019 investors were willing to pay $12.10 for $1 of earnings.Price/Earnings Ratio201920182017Market Price83.6283.6283.62Earnings Per Share6.917.879.15Price/Earnings Ratio12.1010.639.14 To further assess market value, the CFO looked at book value per share. The book value per share ratio is the per share value of a company in terms of the equity available to stockholders. The book values per share over the past three years are listed in the chart below: Price/Ratio Ratio201920182017Market Price83.6283.6283.62Book Value per Share199.1209.05226Price to Book Ratio.42.40.37 The price-to-book ratio (P/B ratio) compares a firm's market capitalization to its book value. It's calculated by dividing the company's stock price per share by book value per share. Here, for fiscal year 2019, the book value per share ratio was 0.42. This explains that investors were willing to pay $0.42 for $1 of book value equity. Price to book value is an important measure to see how much equity shareholders are paying for the net assets value of the company. P/B ratios under 1 are typically considered solid investments. Based on your analysis, what is your general perception of the company’s financial strength? Is it performing well given industry standards? How does it compare to its closest rival, HCA Healthcare? What information do you need in order to conduct such an analysis? Given your review, how can it maximize shareholder value? What are focus areas for enhancing shareholder value for the long term? What short-term steps might be necessary for longer-term gains? In your analysis you may choose to look at competitive data. You may calculate ratios to gain a true comparison. After conducting your analysis, provide at least three recommendations to Maria that maximize shareholder value.

Imagine that the CFO of your manufacturing company is seeking your help regarding a decision to switch to an Activity Based Costing system from their traditional Absorption Costing system due to numerous complaints from managers about inaccurate product costs. He has invited you to attend the next executive management meeting to unpack the differences between these two costing systems so they can make an informed decision. Create an original presentation comparing these two costing methods. He has asked you to keep it brief, professional, and easy to understand. He wants to see which costs will be affected, but he does not want to see too many confusing numbers. Make it interesting and easy to understand. Without the full support of top management, the CFO says this new costing method will be doomed to fail.  Your presentation should be recorded as though you are in the board room presenting--do not just read the slides! Include at least one costing example for each method. Clearly state your recommended method in your presentation. Microsoft PowerPoint has excellent design templates to make a professional presentation. Your presentation should include either notes of what you would say in a live presentation, or recorded narration. Here are some options for creating a narrated presentation. 

Save your answers including MegaStat's and Normal calculator's results in a Microsoft Word file.