From the real national/international market, select any publicly listed company (listed in the Stock market). Critically analyze the chosen company based on the following questions. 1. Conduct a SWOT analysis for your chosen company based on your re

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MGT 201

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College of Business Administration MGT201- Marketing Management Assignment-1 Total Grades – 05/15 Learning Outcomes: 1. Demonstrate a solid understanding of overall marketing concepts, goals and strategies within the context of organizations goals and strategies (Lo 1.1). 2. Explain issues pertaining to marketing environment both internally and externally (Lo 1.2) CRITICAL WRITING From the real national/international market, select any publicly listed company (listed in the Stock market). Critically analyze the chosen company based on the following questions. 1. Conduct a SWOT analysis for your chosen company based on your research. 2. Examine the 4 P’s of your chosen company based on the information given. 3. Use the porter’s five forces model to critically analyze the competitive structure of the organization. NB • • • • • • You are supposed to choose a publicly listed company from the Stock Market. You should use references (company website, financial databases, etc…) While referencing, use APA reference style. All students are encouraged to use their own words. If Plagiarism is more than 25%, student will get zero marks. Submit your assignment at the BB grade center on or before the END OF WEEK-7TH
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Running head: MARKETING

1

Marketing
Name
Institutional Affiliation

MARKETING

2

The Marketing concept is engrossed with fulfilling the client’s requirements through the
means of quality and satisfying product as an answer for the concern of the client. The concept of
marketing recommends that in order to fulfill the objectives of the organization, the organization
should ought to foresee the necessities and the needs of the purchasers and fulfill these more viably
than contenders. Rearranging to some degree, the strategies of marketing can be viewed as the
methods, or “course of action” by which the the objectives of marketing will be accomplished and,
in the system which we have chosen to utilize, are in general involvement with the 7 P’s. The 7
P’s are physical environment, people, process, promotion, placement, price and product (Sahaf,
2019). On a basic level, these methodologies depict how the objectives of the organization will be
accomplished. The 7P’s are a helpful structure for choosing the way the assets of the organization
will be controlled so as to accomplish the goals. It ought to be noted that they aren’t the only
available framework, and may occupy consideration from the main problems. The focal point of
the strategy must be the goals of the organization which are supposed to be accomplished- not the
planning process itself.

There are numerous potential issues pertaining to the surrounding of marketing both
externally and internally. One of the internal issues is finance (Layton & Duffy, 2018). The
monetary situation of the marketing environment (liquidity, income, benefit) legitimately
influences the scale and extension or the activities involved in marketing. Another internal issue
is the human resources, for an administrative business particularly, the quality and limit of the
workforce is a major factor in impacting the objectives of marketing. A roused and well-prepared
workforce is able to convey the leading market customer service and benefits to make an advantage
of aggressive showcasing. Among the issues pertaining to the marketing environment externally

MARKETING

3

is the market dynamics. The fundamental dynamics of a market include development, size and
division. A market whose development eases back is less inclined to help the goal of a noteworthy
revenue development or the improvement of a new item. Another pertaining externally to the
marketing environment is social and political change. Diversification to enactment may either
anticipate or make opportunities of marketing. Diversification in both structure and mentalities of
a society likewise have significant ramifications for various business sectors.

SWOT Analysis
SWOT analysis is an essential key arranging instrument that can be utilized by TIFFANY
and CO. supervisors to complete a situational investigation of the organization
(Niranjanamurthy, Nithya, & Jagannatha, 2018). It is a vital system to comprehend the present
Strengths (S), Weakness (W), Opportunities (O) and Threats (T).
My company of choice is TIFFANY and CO. The TIFFANY and CO. is one of the main
firms in its industry. TIFFANY and CO. keeps up its conspicuous position in market by
fundamentally breaking down and inspecting the SWOT investigation. SWOT analysis an
immensely intelligent procedure and requires successful coordination among different divisions
inside the organization, for example, �...


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