Description
In a two-page brief, present your recommended nationwide strategy for improving the image (public perception) of the security industry over the next five years. Look at the industry as a whole - not just your organization or geographic area. You may focus specifically on security officers (guard forces) or on the profession in general, but indicate which focus you chose and why.
Explanation & Answer
Attached.
Running head: SECURITY INDUSTRY IMAGE
Improving Image of Security Industry
Name
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SECURITY INDUSTRY IMAGE
Improving Image of Security Industry
Different professions bear unique social expectations and public perceptions that may
affect even the effectiveness of an industry or professionals within the field. In the security
industry, public attitudes have changed the growth and development of new frames for
understanding the scope and nature of security as a profession. Carmack (2016) points out that
entertainment media plays a significant role in influencing stereotype that, in turn, affects the
industry significantly. The enduring public notions of security officers generally range from
wannabe cops or simply individuals too hungry for authority and opt for violence instead.
Elevating public perception of security will thus incorporate both public relations strategies and
proper administration of companies withi...
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