Marketing

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Zrephel_U

Business Finance

MGT201

Florida National University

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College of Administrative and Financial Sciences Assignment 1 Deadline: 19/10/2019 @ 23:59 Course Name: Marketing Management Student’s Name: Course Code: MGT201 Student’s ID Number: Semester: I CRN: Academic Year: 1440/1441 H For Instructor’s Use only Instructor’s Name: Students’ Grade: Marks Obtained/Out of Level of Marks: High/Middle/Low Instructions – PLEASE READ THEM CAREFULLY • The Assignment must be submitted on Blackboard (WORD format only) via allocated folder. • Assignments submitted through email will not be accepted. • Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page. • Students must mention question number clearly in their answer. • Late submission will NOT be accepted. • Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions. • All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism). • Submissions without this cover page will NOT be accepted. Learning Outcomes: 1. Demonstrate a solid understanding of overall marketing concepts, goals and strategies within the context of organizations goals and strategies (Lo 1.1). 2. Explain issues pertaining to marketing environment both internally and externally (Lo 1.2) Assignment Question(s): (Marks- 05) CRITICAL WRITING From the real national/international market, select any publicly listed company (listed in the Stock market). Critically analyze the chosen company based on the following questions. 1. Conduct a SWOT analysis for your chosen company based on your research. 2. Examine the 4 P’s of your chosen company based on the information given. 3. Use the porter’s five forces model to critically analyze the competitive structure of the organization. NB • • • • You are supposed to choose a publicly listed company from the Stock Market. You should use references (company website, financial databases, etc…) While referencing, use APA reference style. All students are encouraged to use their own words. Answer: 1. 2. 3. . .
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Running Head: APPLE COMPANY INCLUSIVE

Apple Company Inclusive
Name
Institution of Affiliation

APPLE COMPANY INCLUSIVE

2

Apple company inclusive
One of the publicly listed companies is the Apple Company Inclusive. The various analysis of
this firm can be outlined as follows:
SWOT Analysis
Strengths


Customer loyalty: Apple clients are too loyal and rarely shift to other brands.



Innovation: The firm is known to come up with new products ...


Anonymous
Excellent resource! Really helped me get the gist of things.

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