Grossmont College Marketing Plan Presentation

User Generated

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Business Finance

Grossmont College

Description

Each student will prepare a Marketing Plan for the development of a new product or service in any industry of his/her choice. This is not a company analysis. Therefore, students are not allowed to select an existing product or company. Students must generate a new idea to launch the product/service in the market. This assignment requires a Marketing Plan written report and Power Point presentation slides. Every student will be allotted 5 minutes for the presentation NO MORE THAN 6 PAGES. Students are encouraged to review the sample Marketing Plan listed in the textbook on page 60 – 64. The Marketing Plan should include the following sections and student’s written report and presentation will be graded based on these sections:

1) Executive Summary

2) Introduction (product description, product category, and industry for the product)

3) Marketing Objectives

  1. 4) Market Analysis a. STP (Segmenting, Targeting, Positioning) Analysis
  2. b. SWOT (Strength, Weakness, Opportunity, Threat) Analysis
  3. c. Competitors Analysis
  4. d. Environment Analysis
  5. e. Market Opportunity Analysis
  6. 5) Marketing Strategy a. Product Strategy
  7. b. Pricing Strategy
  8. c. Distribution Strategy
  9. d. Promotional Strategy
  10. 6) Financials
  11. 7) Implementation Plan

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Explanation & Answer

Attached.

Running head: MARKETING PLAN

1

Marketing Plan
Name
Institutional Affiliation

MARKETING PLAN

2
Marketing plan

1) Executive Summary
The project involves the development of a new soccer team that will be based in Alabama. The
country is ideal because it is associated with expatriates in the soccer industry, and it will,
therefore, be easy to get trainers and mentors to the team. The team members will vary in ages
from 13 to 18 years because these are students who have the energy that they can channel in the
soccer industry. The team will be outstanding because it will include both male and female
players, unlike other groups that specialize on players from one gender. The team will receive
funding from the federal government while the Football Federation will fund other activities. At
the same time, the team will benefit from the sale of tickets to spectators during major games.
2) Introduction
Soccer ranks high among professional games played across the world. The best thing
about the game is that it can be played at a local level by teams of different ages. The project
involves the development of a soccer team that will include both male and female players under
the age of 18 years. These individuals are easy to bring together because they will always have
something to look forward to during the holidays. Although the games industry is full of teams
that end up playing at the minority levels, very few of the players make a living from the soccer
profession. The development of the new team will, however, be successful because it will get the
support of the Football Federation to provide training for the players. The team will be funded by
the federal government that will allow them to get fund the project activities.
3) Marketing Objectives
One of the most prominent marketing objectives of the new soccer team will be the
attraction of talented youths below the age of 18 from across the country. It will be necessary to

MARKETING PLAN

3

get candidates from different ethnic groups because the team will act as ...


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