Marketing Plan on the International Market.
Please help me with this
Marketing Plan. Here is some starter information and below are the assigment
requirements. Please pay attention to detail and to each of the section
requirements. I will send you a message separately with the Topic.
Be typed, double spaced, using Times New Roman font (size 12), with
one-inch margins on all sides; citations and references must follow APA or
school-specific format. Check with your professor for any additional instructions.
Include a cover page and an abstract. The cover page, abstract and the
reference page are not included in the required assignment page length.
Write a twelve (12) page paper in
1. Describe your company and its
product in terms of its marketability.
2. Determine the key strengths
and weaknesses of your company, as well as the opportunities and threats it
faces within its industry.
3. Explain the marketing
objectives of your company that are based on the findings of your secondary
market research. Your marketing objectives should, at a minimum, address
potential customer profile and market segmentation. Explain the manner in which
you conducted your secondary market research.
4. Outline the marketing goals in
terms of the target market you selected, and describe the manner in which you
would use marketing mix to reach that target market.
5. Describe the key method(s)
that the company will use to implement the marketing mix that you have developed. The methodology should, at a
minimum, focus on the details of the different elements of the market mix and
how your company will focus them on the target market.
6. Provide a detailed description
of your company. The description should include, at a minimum, the product’s
name, trademark, color, shape, packaging, labeling, and any characteristics
that you deem relevant.
7. Describe the company’s target
market in terms of its size, competitors, and the specific needs and wants of
potential customers that your product or service is likely to satisfy.
8. Analyze the pricing strategy
relative to the company’s pricing objective, and internal and external factors
that could affect the pricing of the company’s goods or services.
9. Determine the distribution
strategy in terms of your target market, location, and selection of distribution
10. Outline the promotional
strategy in relation to marketing objectives, advertising program, and public
Use at least five (5) quality references. Note: Wikipedia and other
Websites do not quality as academic resources.