In this week's reading we learned about the generalized other.  It is the general notion that a person has of the common expectations that others have about actions and thoughts within a particular society. Read through a commercial magazine or online media source and identify a few examples of the generalized other’s perspective, focusing in particular on how the media define desirable women and men. How do these definitions and expectations affect us? How might this be a problem? Analyze these messages and discuss how you respond to them. Cite your media sources. Use terminology from your text in your response. Your response should be a one-page (300-350 words) report that makes informed references from this module's materials.  Facts, quotes, ideas, etc. that are borrowed from a resource or resources other than personal experiences must be cited in proper APA format in your response. You can access Citation and Writing Assistance: Writing Papers at Carrington (Links to an external site.) for information about sources and APA format and read about Avoid Plagiarism (Links to an external site.) in the Carrington College Library. It is often helpful to submit your work to Tutor.com (Links to an external site.) for assistance with writing. 

Question 1:After reviewing Chapter 1-3 of your NVivo text and watching the NVivo video files linked below, explain the following capabilities of NVivo software:Discuss the meaning of the term “Node” used in the NVivo software.How is a Node used in the coding process? What are the parallels to coding in grounded theory?Discuss the meaning of the term “Case Node” used in the NVivo software. How is a Case Node used in a qualitative analysis?What is the grounded theory equivalent of Case Node?Discuss the function of the casebook used in the NVivo software. How is the casebook useful in a qualitative study?Video Links:https://www.youtube.com/watch?v=5MmiSqmKRQshttps://www.youtube.com/watch?v=5s9-rg1ygWsQuestion 2:Using the article, “A Mixed-Method Approach for Developing Market SegmentationTypologies in the Sports Industry” by (Andrew J. et. Al., 2006), and information from Chapter 7 of Creswell, J. W., & Creswell, J. D. (2018) Research design: Qualitative, quantitative, and mixed methods approaches (5th ed.). Sage Publishing:Evaluate the study’s research questions. How do the research questions connect to the study’s purpose?PreciseCovers exactly the issue you wish to address. Indicates how you will create your investigation. Question 3:Complete the following sections of the thesis Prospectus on the topic, “Data Analytics and Business Intelligence in Construction Management”:Research Question(s) - The research question is your guide to the data you seek and the data you select as important. The research question is After reading Chapter 7 in the Creswell text, draft three (3) to five (5) research questions for your study.