Description
Social Responsibility PaperIn a two to three page, APA-formatted paper, focus on the topic of corporate social responsibility. Select a resort with which you are familiar. Analyze their behavior as a corporate citizen. Compare and contrast their strengths and weaknesses in this area, identifying at least two strengths and two weaknesses. Develop recommendations for the firm to improve their social responsibility program.
User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.
Explanation & Answer
Review
Review
Anonymous
Nice! Really impressed with the quality.
Studypool
4.7
Trustpilot
4.5
Sitejabber
4.4
24/7 Homework Help
Stuck on a homework question? Our verified tutors can answer all questions, from basic math to advanced rocket science!
Most Popular Content
3 pages
Energy Storage
Driven by what residential solar power can do for homes and small businesses, home energy storage is continuing to grow a ...
Energy Storage
Driven by what residential solar power can do for homes and small businesses, home energy storage is continuing to grow at its highest in ...
MRKT 310 Maryland Global Campus Week 7 Marketing Strategies Discussion
There are TWO topics for Week 7. Both required. Include at least two (2) references from learning material or outside so ...
MRKT 310 Maryland Global Campus Week 7 Marketing Strategies Discussion
There are TWO topics for Week 7. Both required. Include at least two (2) references from learning material or outside sources. Reply to least two (2) classmate posts. TOPIC 1: IMC CampaignsThe concept of integrated marketing communications is more than just putting together good ad campaigns. It is a fully integrated set of promotion mix tools communicating the same clear, consistent, and compelling message about the offering. For example: TV ad campaign to create interest in the product using a celebrity spokesperson (advertising to create awareness) Appearance of the celebrity on a TV talk show (public relations to generate interest) E-mail from the celebrity endorser offering a promotional price (direct marketing to spark desire to purchase) Point-of-purchase display featuring celebrity endorser (sales promotion to remind consumer of product benefits and encourage purchase action) Demonstration by sales clerk (personal selling to close the sale bringing consumer to action) Facebook page hosted by the celebrity (post-purchase activity to reduce purchase dissonance) In this case, the celebrity endorser is the common thread communicating the company's message. The company may have decided to use a celebrity endorser who is well respected and highly visible to its target market. This is part of the creative strategy for encoding the message to consumers. In other cases, the common thread (sometimes known as the Big Idea) might be a particular graphics approach, a character created solely for the company (e.g. Flo for Progressive Insurance), or other creative device that carries forth in all communications. Here is a tongue-in-cheek video demonstrating how advertising and public relations were two tools used in an IMC campaign. The message to communicate was how to pronounce a last name. See how this was done using IMC principles.Schiess, M. (2011, November 7). Integrated marketing communications [Video]. YouTube. https://youtu.be/4JxVHCc_wIUCan you think of an IMC campaign? Progressive is one example, but there are plenty out there. Feel free to go back in history and think of campaigns like IBM's launch of the personal computer using the Charlie Chaplin-like character or Coke's 'I'd Like to Teach the World to Sing' campaign, or Apple's IMC campaigns used on every new product launch. Remember, don't just focus on the advertising. Find those other promotion tools they used to convey the selling proposition. You may want to read most of the week's readings before tackling this discussion topic to get a better idea of what all the promotion mix tools are, and how the AIDA model (as noted in the reading highlights in the example above) works.You can use the bulleted example above as your format. Include a link. For the example you selected, please include the product in brackets at the end of the title line, for example (Coca Cola).TOPIC 2: Public RelationsThis section of the Week 7 readings highlights the basics of public relations tool and activities. These tools include:Press releases Sponsorships Cause-related marketing Product placementMany companies with small budgets mistakenly think they can use "free" advertising as they define public relations. Indeed, some companies do rely only on public relations only if the unique selling proposition is so newsworthy that the news media will be the carriers of the company's message. Apple is a master at this whenever that company launches a new product.Can you think of any other product that relied solely on public relations? What was it about its unique selling proposition that made this feasible for this company?
2 pages
20150210080019scie211_lab1_workshe..
Instructions: You will need to write a 1-page lab report using the scientific method to answer the following question: If ...
20150210080019scie211_lab1_workshe..
Instructions: You will need to write a 1-page lab report using the scientific method to answer the following question: If current human development ...
Assignment #2
write a short research paper on the components and functions on the "Internet of Everything"describe the concepts of a 'sm ...
Assignment #2
write a short research paper on the components and functions on the "Internet of Everything"describe the concepts of a 'smart city'provide an example of how the internet of everything or a smart city has benefited a communityNote: Need to modify LMS to accept 2 filesWriting RequirementsThe Essay must be 4 pages long.Must have an introduction with a clear thesis statement, a body discussing the three main points and a conclusionConduct research to find relevant information using reliable sources to support your views.(Use at least 2 academic books and 3 scholarly articles from a library database)Use APA Style for in-text citations, and references
4 pages
INF103 Ashford Week 2 Computer Literacy Quiz Help
Which company was the maker of the number one software suite in the world in the 1990s? The answer can be found in Section ...
INF103 Ashford Week 2 Computer Literacy Quiz Help
Which company was the maker of the number one software suite in the world in the 1990s? The answer can be found in Section 4.1 in Digital Literacy
Similar Content
Working During the Pandemic Discussion
Considering the research problem you have developed in this course, in what ways could you ensure actions are taken that i...
Cost of Capital and Market Cannibalization Discussion
A. Bad Boys, Inc. is evaluating its cost of capital. Under consultation, Bad Boys, Inc. expects to issue new debt at par w...
Walmart Integrated Marketing Communications Business Case Study Help
Select a Fortune 500 company and research their Integrated Marketing Communications (IMC) tactics. Select at least one tra...
EC225/EEC2329 Rasmussen SEC3 Module 5 Financial Goal Course Project
I added the work sheet with itModule 05 Course Project - Setting a Financial Goal for Your Chosen FamilyIn this assignment...
How did the outliers impact the mean and median? How did they impact the histogram?, Signature Assignment Presentation
Create a 5- to 7-minute PowerPoint® presentation including:
One slide on your topic and question (approximately 1 minu...
Social Science Paper
This project should reflect your highest level of work--bringing together all that you've learned this semester.The P...
international_warehouses.docx
I am from the bad old days. Not the very worst old days — when I was a medical student and a pediatric resident in the 1...
Order 843252
Health accreditation is a review process through which healthcare organizations can demonstrate their capacity to meet set...
Literature Review Introduction.edited
Human resource management is a study topic of interest to many scholars. Research relating to human resources, in general,...
Related Tags
Book Guides
A Farewell To Arms
by Ernest Hemingway
Enders Game
by E. M. Forster
Fahrenheit 451
by Ray Bradbury
Nervous Conditions
by Tsitsi Dangarembga
The Chosen
by Chaim Potok
To Kill a Mockingbird
by Harper Lee
Broke Millennial: Stop Scraping by and Get Your Financial Life Together
by Erin Lowry
The Sun Is Also a Star
by Nicola Yoon
Get 24/7
Homework help
Our tutors provide high quality explanations & answers.
Post question
Most Popular Content
3 pages
Energy Storage
Driven by what residential solar power can do for homes and small businesses, home energy storage is continuing to grow a ...
Energy Storage
Driven by what residential solar power can do for homes and small businesses, home energy storage is continuing to grow at its highest in ...
MRKT 310 Maryland Global Campus Week 7 Marketing Strategies Discussion
There are TWO topics for Week 7. Both required. Include at least two (2) references from learning material or outside so ...
MRKT 310 Maryland Global Campus Week 7 Marketing Strategies Discussion
There are TWO topics for Week 7. Both required. Include at least two (2) references from learning material or outside sources. Reply to least two (2) classmate posts. TOPIC 1: IMC CampaignsThe concept of integrated marketing communications is more than just putting together good ad campaigns. It is a fully integrated set of promotion mix tools communicating the same clear, consistent, and compelling message about the offering. For example: TV ad campaign to create interest in the product using a celebrity spokesperson (advertising to create awareness) Appearance of the celebrity on a TV talk show (public relations to generate interest) E-mail from the celebrity endorser offering a promotional price (direct marketing to spark desire to purchase) Point-of-purchase display featuring celebrity endorser (sales promotion to remind consumer of product benefits and encourage purchase action) Demonstration by sales clerk (personal selling to close the sale bringing consumer to action) Facebook page hosted by the celebrity (post-purchase activity to reduce purchase dissonance) In this case, the celebrity endorser is the common thread communicating the company's message. The company may have decided to use a celebrity endorser who is well respected and highly visible to its target market. This is part of the creative strategy for encoding the message to consumers. In other cases, the common thread (sometimes known as the Big Idea) might be a particular graphics approach, a character created solely for the company (e.g. Flo for Progressive Insurance), or other creative device that carries forth in all communications. Here is a tongue-in-cheek video demonstrating how advertising and public relations were two tools used in an IMC campaign. The message to communicate was how to pronounce a last name. See how this was done using IMC principles.Schiess, M. (2011, November 7). Integrated marketing communications [Video]. YouTube. https://youtu.be/4JxVHCc_wIUCan you think of an IMC campaign? Progressive is one example, but there are plenty out there. Feel free to go back in history and think of campaigns like IBM's launch of the personal computer using the Charlie Chaplin-like character or Coke's 'I'd Like to Teach the World to Sing' campaign, or Apple's IMC campaigns used on every new product launch. Remember, don't just focus on the advertising. Find those other promotion tools they used to convey the selling proposition. You may want to read most of the week's readings before tackling this discussion topic to get a better idea of what all the promotion mix tools are, and how the AIDA model (as noted in the reading highlights in the example above) works.You can use the bulleted example above as your format. Include a link. For the example you selected, please include the product in brackets at the end of the title line, for example (Coca Cola).TOPIC 2: Public RelationsThis section of the Week 7 readings highlights the basics of public relations tool and activities. These tools include:Press releases Sponsorships Cause-related marketing Product placementMany companies with small budgets mistakenly think they can use "free" advertising as they define public relations. Indeed, some companies do rely only on public relations only if the unique selling proposition is so newsworthy that the news media will be the carriers of the company's message. Apple is a master at this whenever that company launches a new product.Can you think of any other product that relied solely on public relations? What was it about its unique selling proposition that made this feasible for this company?
2 pages
20150210080019scie211_lab1_workshe..
Instructions: You will need to write a 1-page lab report using the scientific method to answer the following question: If ...
20150210080019scie211_lab1_workshe..
Instructions: You will need to write a 1-page lab report using the scientific method to answer the following question: If current human development ...
Assignment #2
write a short research paper on the components and functions on the "Internet of Everything"describe the concepts of a 'sm ...
Assignment #2
write a short research paper on the components and functions on the "Internet of Everything"describe the concepts of a 'smart city'provide an example of how the internet of everything or a smart city has benefited a communityNote: Need to modify LMS to accept 2 filesWriting RequirementsThe Essay must be 4 pages long.Must have an introduction with a clear thesis statement, a body discussing the three main points and a conclusionConduct research to find relevant information using reliable sources to support your views.(Use at least 2 academic books and 3 scholarly articles from a library database)Use APA Style for in-text citations, and references
4 pages
INF103 Ashford Week 2 Computer Literacy Quiz Help
Which company was the maker of the number one software suite in the world in the 1990s? The answer can be found in Section ...
INF103 Ashford Week 2 Computer Literacy Quiz Help
Which company was the maker of the number one software suite in the world in the 1990s? The answer can be found in Section 4.1 in Digital Literacy
Earn money selling
your Study Documents