1. Choose one stakeholder from Project 1 as your focus for Project 2 and locate two of the
stakeholder’s images (either static or dynamic), which represent the stakeholder’s goals.
Include a description of the images.
The stakeholder is QuestBridge.
2. Look at both of your images and consider their rhetorical situation. What are their purposes
or goals, how are the images conveying and supporting these purposes or goals, and what
audiences are the images trying to reach with their messages? Please include specific details
about both images that help you answer the questions.
The first image shows how students are motivated to get this kind of opportunity which excites
others to join them. The audiences of the first image are parents and students because it helps
them to apply to this program. The second image published by QuestBridge was the one with the
kids having to show how important their future in education is. Many students do not get the
opportunity to study in college or university after high school as they cannot afford the expenses
and because they don’t really put in as much effort in high school which leads them to not
applying on time or even not wanting to apply. So, it encourages students to focus in their
education in their early life.
3. Reflect on how your images are created to convey the stakeholder’s goal. How do the visual
design principles of the image, including the colors, text, and pictures (and whatever other
design principles you recognize), work together to persuade the audience to agree with the
Professional text is printed on the images which implies how organized and proficient QuestBridge
are, which also grabs the attention of parents and students which helps them go ahead to apply to
this program. It also shows significance of the application process as well as how QuestBridge
offers these kinds of grants to students and this can get them to get the support they need from
different organizations and governmental grants institutions and have them to spread all around
the country. Therefore, both images show the significance of studying and how important their
future in education which supports QuestBridge’ goal.
4. Think about your images in terms of ethos, pathos, logos, and Kairos. Identify elements of
each rhetorical appeal in both of your images.
Appeal to Logos: How does
the stakeholder use reason
and logic in the image to
appeal to its audience? Point
to specific details.
Appeal to Pathos: What ways
does the stakeholder appeal to
its audience’s emotion
through the image? Point to
Appeal to Ethos: How does
the stakeholder use
credibility, reputation, and/or
morality appeals in the image
to persuade its audience?
Point to specific details.
Appeal to Kairos: In what
ways might the stakeholder
use an appeal to timeliness to
influence its audience? Point
to specific details.
The image shows that there is
The image shows logos as to
meaning to this application
how there’s a meaning behind
process, having to miss the due
the kids’ faces and how they
date would cost the student a
express it in front of the camera
lot. The student would need to
when they need to make others
be punctual and have to apply
feel empathy. This implies that
on time to show his logical
the parents have a word in this
thinking where he is applying
as they are saying that the kids
early as well as giving some
deserve the best education and
sense to this situation as it is
that they are in need to get this
important for his future as
kind of opportunity.
Pathos is related to the emotion
The image shows emotion
that the kids are showing. The
because of how happy and
kids show some sort of dullness
enthusiastic the students are
and sadness as they don’t have
and how they want to share
the opportunity to further their
this kind of emotion with
studies and move on to college
others. It also shows how
later in life if they don’t have
people feel when they are
the proper support they need
involved with an organization
when it comes to funding or
such as this one.
even emotional support.
The image shows how credible
This image shows a sense of
it is with the logo of
ethos as to where it has the logo
QuestBridge on the student’s tof the organization which
shirt as it also shows how he is
shows that the little kids do
a part of this program. That
have the support of the
makes it believable for the
organization and that they still
reader and gets them more
have hope to get it.
motivated to join them.
The image shows a sense of
The image shows a sense of
timeliness where it gives
urgency in which this
motivation to other students
application process needs to be
and parents who excite their
done as soon as possible, and
children to work hard for this
the text in the right of the
kind of opportunity in their
image proves this sense of
early stages so that they don’t
regret it later on in the future.
1. Using the information, you have accumulated so far, explain how the two images you have
chosen to support the goals of the stakeholder organization. Your answer should be at least
It is shown that both images are looking to go for the same objective, which is to influence more
students to try and apply for this kind of application. No one should waste their time and show
how serious and willing they are in getting in such a program. Both images helped visualize this
goal by sending a message to the reader with the use of visual rhetorical appeals which is allusive
to what is being inferred to. It is also significant to show other organizations that it is important
for QuestBridge to get the support they need, whether it is financial funding or advertisements and
public notice. QuestBridge would be working on making more students’ dreams come true by
giving them this kind of opportunity and for them to cover the families’ expenses and have their
child. Also, the two images are very meaningful images as they reflect on how students are to look
for the education they seek and how important this education is. Therefore, the two images’
purpose supports the goals of QuestBridge which is helping students to get a better education by
applying for this application.
2. Take a screen shot of your two images and paste your two images here.
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