Description
Assignment Workload:
- This Assignment consists of a Mini Case.
- Assignment is to be submitted by each student individually.
Assignment Purposes/Learning Outcomes:
After completion of Assignment-1 students will able to understand the
LO 1. Identify and explain the concept of management, functions, roles and skills of a manager (Lo1.1)
LO 2. Recognize the functions of planning, organizing and controlling and how they interrelate (Lo2.1)
Assignment Regulation:
- All students are encouraged to use their own words.
- Student must apply “Times New Roman Font” with double space within their reports.
- A mark of zero will be given for any submission that includes copying from other resource without referencing it.
- If the assignment shows more than 5% plagiarism, the students would be graded zero.
- Solve each question up to 200-250 words
Assignment-1
Please go to Chapter 1 “The Exceptional Manager” available in your textbook Management: A Practical Approach 7th edition by Kinicki, A., & Williams, B., at the end of the Chapter read Case: “Target CEO Works to Regain Consumer Trust after the Company was Hacked.” and answer the following questions:
- Assignment Questions:
Q1. From a management perspective, do you think Target made any major mistakes? Explain.
Q2. Which of the four principal managerial functions were exhibited by CEO Greg Steinhafel?
Q3. Which of the seven managerial challenges discussed in this chapter is Target facing? How are they handling these challenges?
Q4. What is your evaluation of Steinhafel's ability to effectively execute the three key managerial roles—interpersonal, informational, and decisional? Explain.
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Explanation & Answer
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Running head: TARGET CASE STUDY
Target Case Study
Student’s Name
Institutional Affiliation
1
TARGET CASE STUDY
2
Target Case Study
Q1.
Yes, I am convinced that Target made several huge mistakes. A significant mistake that
Target did is the decision by Mr. Steinhafel to extend a one year insurance against identity theft
and credit monitoring of all their customers. The insurance would be offered free of charge. The
company gave all the insurance to all customers who had been in their stores. There were no
plans to check whether this had happened. As a result, the company would end up incurring a
cost to the tune of several billion dollars. A more rational way of dealing with the problem would
be to extend the insurance to only the customers affected by the security breach.
On the other hand, it could be that the company was trying to fix its bruised image
through public relations. However, such an approach would be costly for Target. Another
mistake that Target’s CEO decided that the company should release a statement to th...