are developing the scope statement for the project, and now you are up to the
marketing deliverables. You have met with the director of Sales and Marketing
and have a general sense of what marketing will be needed to effectively launch
the upgraded product. There will be a series of newsletters sent to the global
customer base announcing the upgraded product. There will also be
advertisements in the "usual" publications that will highlight the
new features. The marketing team will attend an annual trade show and feature
the upgraded product. Other marketing activities, such as updated collateral
and press releases, are yet to be determined.
have a follow-up meeting with the director next week. At that time, you will
review a detailed write-up of the scope that describes what is included, as
well as what is excluded.
Describe each of the key deliverables in
detail. Be sure to include what is included in the scope of the deliverable as
well as what is not included in the scope. Describe how you and the director
will determine whether or not other marketing activities will be brought into
the scope of the project. Finally, describe how you will gain consensus from
the director on the scope. Provide substantive responses to colleagues' posts
regarding either how they will gain further details on the scope or how they
will gain consensus.