Description
Using the same organization selected in Week 1 for the course project, complete the following tasks:
- Assess the types of stakeholders involved in the development process for the product/service of your chosen company.
- Evaluate the impact of key inputs from stakeholder groups on new product/service development efforts.
- Analyze the role these key stakeholder groups can play in contributing to the success of a new product/service.
- Justify at least two persuasive strategies that can be used to engage stakeholders in new product/service development projects.
- Assess the key competitive advantages that utilizing the current trends in information technology (IT) will deliver to the area of new product/service development.
Submission Details:
- Submit your answers in a 3- to 4-page Microsoft Word document, using APA style.
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Explanation & Answer
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Running head: DEVELOPING THE PRODUCT
Developing the Product
Name
Tutor
Institution
Course
Date
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DEVELOPING THE PRODUCT
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Types of stakeholders involved in the development process for Apple’s product/services
Apple Inc.’s product development process follows the research process. The top
stakeholders involved in the product development process are mostly the employees, who are
key in the building, testing, and reviewing stages of product development. Apple’s
employees, including the design team, top executives, and the manufacturing team are the
key stakeholders in the company’s product and service development process. The company’s
design team, which is mostly made up of top engineers, is granted freedom in order to design
quality products which are in line with customer tastes and preferences (Apple, 2019).
Headed by the Chief Design Officer (CDO), the team of designers is offered free rein to set
their product development budget without considering manufacturing practicalities. This
team is also expected to document the design process, by highlighting; the various stages,
those who are responsible for each stage, and set deadlines of developing the product.
Apple’s Executives are also a big part of the development process. These stakeholders
hold regular meetings in order to discuss the progress of various design phases (Apple, 2019).
The Executives also ensure that the company only gets to develop a product or a few products
at a time, thus ensuring concentration of time, innovations, and financial resources to one or a
few projects, thus the ability to realize success.
The manufacturing team, which is based in the manufacturing plants in China, is also
a big part of the company’s product development process as changes are made throughout the
manufacturing process through testing and reviewing. If any changes are needed in the
design, the manufacturing team works closely with the design team in ensuring that
corrections are made, and it is built all over again.
DEVELOPING THE PRODUCT
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The impact of key inputs from stakeholder groups on new product/service development
In its development process, Apple has to seek input of its ...