I’m studying and need help with a Business question to help me learn.
A company with a broadly focused business strategy focuses on technologies that can be developed and patented in anticipation of some future use. The portfolio is created with an expectation that it can contribute to the creation of some future market demand.
A company with a narrowly focused business strategy uses targeted R&D to develop technologies that will meet a known or narrowly defined current (or potential) market demand. The time horizon for commercialization typically is short.
Can anyone think of example companies that could fit into both of these categories? Can you share where you think the company you currently work for (or previously worked for) would fall?
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