timer Asked: Aug 11th, 2013
account_balance_wallet $25

Question Description

Identify the ideal target market for Pepsi (bear in mind, current customer base, buyer behavior,
demographics, lifestyle, geographic area, benefit segmentation, and user segmentation.

- Provide a specific description of the target market, which should be measurable, accessible,
sustainable, differentiable, and actionable.

- Include the total marketing budget. This is when the cost of acquisition is not greater than 10%
of the product retail price or one month of an annual service.

- Estimate the size of the market and estimated penetration percentage

- Provide justification for your answers

Minimum 1100 words. MUST BE PLAGIARISM FREE!!!

Tutor Answer

School: UCLA

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Thank you! Reasonably priced given the quality not just of the tutors but the moderators too. They were helpful and accommodating given my needs.

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