I don’t know how to handle this question and need guidance.
Identify the ideal target market for Pepsi (bear in mind, current customer base, buyer behavior,
demographics, lifestyle, geographic area, benefit segmentation, and user segmentation.
- Provide a specific description of the target market, which should be measurable, accessible,
sustainable, differentiable, and actionable.
- Include the total marketing budget. This is when the cost of acquisition is not greater than 10%
of the product retail price or one month of an annual service.
- Estimate the size of the market and estimated penetration percentage
- Provide justification for your answers
Minimum 1100 words. MUST BE PLAGIARISM FREE!!!