Marketing

User Generated

FuvavatO

Other

Question Description

Identify the ideal target market for Pepsi (bear in mind, current customer base, buyer behavior,
demographics, lifestyle, geographic area, benefit segmentation, and user segmentation.

- Provide a specific description of the target market, which should be measurable, accessible,
sustainable, differentiable, and actionable.

- Include the total marketing budget. This is when the cost of acquisition is not greater than 10%
of the product retail price or one month of an annual service.

- Estimate the size of the market and estimated penetration percentage

- Provide justification for your answers

Minimum 1100 words. MUST BE PLAGIARISM FREE!!!


Student has agreed that all tutoring, explanations, and answers provided by the tutor will be used to help in the learning process and in accordance with Studypool's honor code & terms of service.

Explanation & Answer

nebbwpu (711)
UCLA

Anonymous
Just the thing I needed, saved me a lot of time.

Studypool
4.7
Trustpilot
4.5
Sitejabber
4.4