Description
Please read the attached document and****** be DETAILED as possible*******
6 Pages, Double space, 12pt Times New Roman Font, one-inch margin all around, page numberings at the bottom of the page, no header or footer.
Tasks for the Case Analysis
- Conduct a thorough general environmental analysis (census.gov) and industry analysis (IBISWORLD.com) to find the current situation of the industry.
- Conduct the comprehensive target market analysis considering that the proposed shop will be opened in Greenville, TX. Hints: Brothers are targeting certain age group. Identify the target age population, income potential etc.
- Conduct a competitor analysis. Hint: look for the number of competitors in Greenville. Identify their strengths (size, age of the business, products (line, mix, etc.), augmented services, location, etc. and weaknesses.
- Conduct location analysis. Hint: Find a suitable location based on products/services, location popularity, pedestrian traffic, etc.
- Finally, identify the initial cost of starting the business (location, inventory, remodeling, renovation, etc. etc.). Given the information, identify how much capital needs to be borrowed and from whom (consider interest rates and other loan terms from different lenders).
Additional Hints:
For the target market analysis, you should be able to identify the number of potential customers that will be willing to buy from Athlete’s Warehouse and are also capable of paying for the products/services. For that, you will need to figure out income potential of the target age group in Greenville and consider where you are locating the business. Location has a big impact on the number of customers. You can also consider customers from the nearby smaller cities that go to Greenville for shopping.
It is a detailed case analysis and I am looking for at least 5-8 pages for the whole assignment. Justification and reference is required for all assumptions, numbers, and figures used to make the case.
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Explanation & Answer
Attached.
Running head: THE ATHLETE’S WAREHOUSE CASE ANALYSIS
The Athlete’s Warehouse Case Analysis
Student’s Name
Institutional Affiliation
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THE ATHLETE’S WAREHOUSE CASE ANALYSIS
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Introduction
The case study under evaluation is about two brothers, namely Colin and Ed, who have
the desire of opening a sporting store in Greenville. From the background information provided,
it is clear that Colin trained as a physical education teacher. Colin served as a physical education
teacher in the Greenville High School. During his study at the University of Texas; Colin had
initiated supplier contacts of individuals who were supplying jackets, running shoes and
uniforms on a wholesale basis. The initiation enabled Colin to liaise with the suppliers in
providing the costumes and running shoes and other items to schools in the Hunt county region.
Ed, the brother to Colin, was known as an athlete since he had won a goal for the Greenville
school. Ed and Colin worked together to help in encouraging most of the students in various
schools to take part in track and field games. They incepted a club whereby they offered the
students coaching on how to perform sporting activities. Although Colin enjoyed the aspect of
coaching, he becomes easily worried about various issues that pertained to the job. In the year
2016, both Colin and Ed opened an athletic warehouse in Rockwall. During September of the
year 2017, they opened a fitness factory. In January 2018 the athlete warehouse in Rockwall
came into closure due to improper management. The sales made during the particular duration
declined also triggered the closure of the warehouse. The two finally resolved to the resolution of
incepting a sporting goods store in Greenville since the target market was substantial. Therefore
it is imperative to carry out an in-depth evaluation of the current situation of the sporting
industry. Besides, the competitor evaluation and target market analysis will help the individuals
to make an informed decision regarding the inception of the business. Location evaluation is also
essential as it will help in identifying the appropriate place to locate the company. Besides, the
THE ATHLETE’S WAREHOUSE CASE ANALYSIS
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initial cost of the company should be evaluated to ascertain the capital requirements and needs
for the business.
General Environmental and Industrial Analysis
A close evaluation of the sporting industry in the US depicts that the sporting
participation rate is high, and it is anticipated to rise in the next five years. A large portion of the
consumers in the US are likely to demand athletic apparel, sporting goods for their fitness and
footwear. In the northern part of America, it was found out that in the year 2014, the sports
market accounted for $60.5 billion. In a particular year, it is anticipated that the sports market
will account for $73.5 billion. The rationale for the anticipated increase is that the revenue that
would b...