Briefly answer the following questions: 1. What are the different challenge to expect in
the set-up operating, and sustaining (or closure) stage in managing innovation
networks? Give an example of a product or program and the challenges it faced
in one of these three areas.
2. The author explained that the idea of a lone
inventory pioneering his or her way to market success is something of a myth?
Do you agree with this statement? Why or why not? Give examples of products or
ideas that have been successful to justify your point.
3. Explain the importance of brainstorming. What
are the three most important approaches to brainstorming? Explain a situation
in which brainstorming could achieve innovative results
4. Explain the differences between functional
teams and cross-functional teams. In the research note 9.1 on page 406, what
did the study determine about the effectiveness of cross functional teams?
5. What are some of the most important factors
that affection adoption? Why is it important to consider individual
characteristics when introducing a new innovation?
6.Give an example of a consumer market survey in
which the company was able to obtain information to successfully launch a new
product. Is there a best way to identify niches? Explain.
7. Explain what it means to be a venture
champion? What are some of the factors that influence the decision to establish
a new venture? What do we know about the background of individuals who have a
propensity to develop new ventures?
8. What are the key components of a business
plan? Why are they important?
9. What are the four arguments for pushing for
greater levels of networking in innovation? Which one do you find most
persuasive and why?
10. Explain how patents work. Which legal tests
must be satisfied in most countries in order to meet patient requirements?