Table 7.1 in your textbook highlights various techniques used in persuasive
messaging, including foot-in-the door, low-ball, door-in-the face, reciprocity,
etc. After examining all the techniques, choose three to address in your
discussion. For each of the three, describe the processes involved, and explain
why such techniques are successful in persuading certain audiences, but are likely
to fail with others. In addition, examine the overall resistance to persuasion.
Although they may be undesirable, are we more vulnerable to these messages than
By most definitions, if we are persuaded by an individual, we are said to be
obedient to that individual. If we are persuaded by a group, we are said to
have conformed to that group’s objectives. Compare and contrast the core
differences between these two concepts. In what ways do group and individual
persuasion techniques differ? As social beings, why are we naturally prone to
conformity and obedience?
For this discussion, please review Solomon Asch’s (1958) study of conformity.
The results of this study, demonstrate how many of the individual participants
conformed to the group despite the fact that the group was clearly wrong, and
the individuals were clearly right. In addition, watch the video on the ABC
New Primetime: Milgram Experiment Update video. Through this
experiment we observe how perceptions of authority directly influence
obedience. For example, even when the action ordered by the authority figure
caused physical harm, the participants were still obedient. What are some
explanations for this type of behavior? Can you think of an example of when you
disregarded your own desires or values for the sake of obedience or conformity?