Select a well-known company and a product or service that is produced by that company (be sure to avoid products that are simply purchased by the company and sold to the company's customers, which is often the case at many retail stores).
In a 3- to 4-page Microsoft Word document, respond to the following:
Provide a brief description of the company that you have selected and the product or service that you are analyzing.
Discuss what quality means for this product.
Perform a SWOT analysis of the organization.
Select a method for focusing the organization's attention on quality.
Explain what elements of a quality culture are lacking (and needed) by the organization.
Identify who the customers of the organization are (remember to consider whether there could be internal customers in addition to external customers, although this will not be the case with every organization).
Recommend a method of implementing changes that are needed based on the needs of the customer.
Recommend potential strategic alliances that can improve quality for the organization.
Support your responses with examples.
Cite any sources in APA format.
Submit your document to the W3 Assignment 2 Dropbox by Tuesday, May 13, 2014.
Assignment 2 Grading Criteria
Provided a brief description of the company and the product or service being analyzed.
Discussed what quality means in the context of the selected organization and the product or the service.
Conducted a SWOT analysis of the organization.
Selected a method for focusing the organization's attention on quality.
Explained what elements of a quality culture are lacking within the organization.
Identified the customers of the organization (external and, when appropriate, internal).
Recommended a method of implementing changes in the organization as required by customer needs.
Recommended potential strategic alliances that might be made to improve the quality of the organization's product or service.