MKT300 University of Tampa Failed Marketing Campaign Presentation

User Generated

QZ66

Business Finance

MKT300

The University of Tampa

Description

I need a presentation via power point that talks about a failed marketing campaign. The slides should tell the story from a high level. Simple bullet points and some imagery to make it professional. The supporting detail should all be in the notes pages.

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Explanation & Answer

Attached.

MARKETING
FAILURES
Name

The Department of
Education (2017)
■ On February 12, 2017, the Department of Education
misspelled NAACP co-founder, historian, civil rights
activist, and avid author W.E.B DuBois’s last name
incorrectly (pictured to the right).
■ The results of the failed marketing attempt resulted in
multiple Twitter members relentlessly ridiculing the
agency, many going as far to create memes and call
out the agency for misspelling Dubois’s last name
■ Many were outraged, seeing it as a form of disrespect
because of the man’s...


Anonymous
Just what I was looking for! Super helpful.

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