Matcha Ya Shengai Lu My Idea - Matcha Ya (Green tea house), my brand is for all Matcha Lovers. My pages providing my favorite Matcha dessert and drink. Platform - Instagram is a visual platform to help you connect with your followers. More than 800 million users worldwide. Instagram is the best place to display photos and people are love to discover your homepage when they are interested in the content. Good place to build a connection. Target audience - People who love matcha. Youth Millennials who love to use social media. Interested in Japanese culture. People who love to discover new dessert and drink bar. Strategy - Using hashtags as much as possible. Add store information and location on my post. Interactive with other famous matcha blogger. What worked - - I started to add more hashtags, I got more likes and also got a comment. I found out I got more like when I am sharing a matcha dessert and drinks instead of the store's decoration. What didn’t work - - I started to following and comment on some famous matcha blogger. But it doesn’t help me gain more followers and likes. I post some Instagram stories but it seems not many people have watched it. Results Learned I did gain more followers by posting more frequently. It’s hard to reach the goal if I only post 1-2 posts per week. Instagram is one of the best platforms to promote small businesses. Around 2 weeks ago I only have 20 followers, now I have almost 100 followers. Creating awareness and drive more traffic by the good content you have. Keep post good content post and make your page more attractive and interesting is crucial. Next time 1. 2. 3. 4. 5. Set smarter social media marketing goals. Should be more specific, measurable, and relevant. Research your competitor, Conduct a competitive analysis. Set up accounts and improve existing profiles. Determine which networks to use (and how to use them). Engaging more with followers. Stay Up to Date with Consumer Trends. References https://smallbiztrends.com/2018/03/reasons-to-use-instagram-for-business.html https://blog.hootsuite.com/how-to-create-a-social-media-marketing-plan/ https://sproutsocial.com/insights/social-media-marketing-strategy/ Thank you BRAND NAME Matcha Ya BRAND URL https://www.instagram.com/matchayanyc/ PROFILE BIO Matcha Ya Only for Matcha Lovers Matcha dessert & drink🍵 📍New York, NY FOLLOWERS AS OF 10/7 20 HOW OFTEN ARE YOU POSTING? DO YOU THINK THIS IS ENOUGH TO ACHIEVE YOUR GOAL? I post 2 to 3 posts per week. I think is hard to achieve the goal. BEST PERFORMING CONTENT SO FAR WHY DO YOU THINK IT WORKED? That would be my first post staring to add the store’s location. I think some people will search for the place on social media before they decide to go there or not. So, I think the location kinds of help me have more likes on that post. WORST PERFORMING CONTENT SO FAR WHY DO YOU THINK IT DIDN’T WORK? I found out I got more like when I am sharing a matcha dessert instead of matcha tea and the store's decoration. I think matcha tea look not as delicious as matcha dessert, also not that attractive to matcha lovers, so when I only post matcha or the store environment has the worst performing. ARE PEOPLE SHARING YOUR CONTENT? WHAT CAN YOU DO TO GET MORE SHARES? People now haven’t started sharing my content, I think I need to post more posts and sharing more matcha food to attract more people to follow me. When people are willing to try the food I posted on the Instagram is the time my content is getting useful. IS THERE ENGAGEMENT? COMMENTS? WHAT CAN YOU DO TO BOOST ENGAGEMENT? Now I don’t have any comments because I don’t have that much fan base to follow me. In the future, I will try to post more Instagram stories and have some interaction with my followers like vote. And trying to post questions people may want to comment on my post. Also, add more hashtags in my post. BIGGEST CHALLENGES SO FAR Hard to gain more fans in a short period of time. HOW ARE YOU ADAPTING? WHAT CHANMy own power is not enough to achieve 500 followers, to adapt that I will engage GES ARE YOU MAKING TO YOUR STRATEGY with some other famous matcha love’s pages, like their pages comment on their TO BETTER ACHIEVE YOUR GOAL OF 500 pages, also tag the store I went to, the store might like my post that will help me inFOLLOWERS? crease the visibility. WHAT IS YOUR BIGGEST TAKE-A- WAY SO FAR IN REGARDS TO BUILDNG A BRAND USING SOCIAL MEDIA? My biggest take away is starting a brand with social media is not that easy as I imaged. I think to be successful the useful and attractive content is crucial, then if you want to make your brand famous on social media, influencers will be very helpful. It is the fastest way to help you gain more followers. And never forget to keep posting on your social media. Social media is the place people love to spend time on when they are free, so keeping post things to increase visibility is the key to lead your success. Never let your followers forget about you.
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