Yale University Marketing Plan Objective Executive Summary

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Business Finance

Yale University


  • Marketing Plan Project

Tom Peters of Fast Company once wrote an article entitled The Brand Called You that described how we all build and manage our own personal brands through the years. As a student in an entry-level marketing course, it is time to start thinking about the brand that you are building for yourself. How will your brand match up with what employers are looking to hire when you are done? What characteristics make your brand stand out from another person’s brand?

Your final project in this course is to develop a personal marketing plan for your brand (you) that will cover the following areas:

Deliverable #1: The Paper

You will be compiling all three parts of your marketing plan into a final paper and presentation to be given at the end of the semester:

  • At least 8 full pages (not including the bibliography) and no more than 15 full pages.
  • Must include an introduction (executive summary), a section for each of the parts (1 through 3), conclusion/closing remarks, and a bibliography.
  • Minimum 12 pt. font with 1.5 spacing throughout the paper.
  • Margins – 1 inch top, bottom, right & left.
  • Your name (1 inch down from the top of the paper)
  • Title centered
  • Second and sub sequential pages – your last name and page number in the heading’s upper right corner
  • The bibliography of references should be done in MLA document. You can use this website to help convert your resources into the proper MLA format (http://www.easybib.com/)

Part 1: Situation Analysis –

  • Internal assessment (Relevant interests, abilities, education, experience, personality, desired job environment, personal goals, strengths and weaknesses)
  • External analysis (Cultural, political, economic, social, and/or technological trends that have an impact on you or your career goals)
  • Competitive analysis (What makes them different? Same? What opportunities and threats do you see based on others that desire the same career?
  • Market analysis – What potential market segments (i.e. healthcare, sports, etc.) match your brand? How do you fit seamlessly into these areas?

Part 2: Focus & Goal Setting –

  • Objectives (What are your plans for the future? Where do you want to be? Make them specific)
  • Target Market (What types of people and businesses are you targeting? What demographic, geographic, behavioristic, and psychographic information supports your target market?)

Part 3: Marketing Mix (4 P’s) –

  • Product – Do you recognize how you can satisfy the needs and wants of your target market? Match up your product attributes to those needs.
  • Price – What is your desired salary package (salary plus other compensation) that you believe is appropriate for your brand?
  • Place – What channels are you going to use to reach your target market?
  • Promotion – How will you use the promotional mix to generate awareness, interest, desire, and action from your target market?

Deliverable #2: The Presentation (Classroom Version)

Your final presentation should be in PowerPoint format and should effectively cover all three sections. Your final presentation should be a summary of the material contained in your Marketing Plan.Keep in mind that your objective is to sell the yourself as a brand.Try to be as innovative as you can in effectively delivering the message and differentiating yourself from your competition.

Each student will present their marketing plan online during their assigned presentation day during the last week of class.The presentation should not be longer than 10 minutes.It can either be in a prerecorded video or you may reach out to the instructor to schedule a live presentation.

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Explanation & Answer

Here is the final work. In case of any edits, let me know. Good luck!

Marketing Plan
Part 1: situation Analysis

This section will cover internal analysis, external analysis, competitive
analysis and market analysis.

In internal analysis I will focus on strengths and weaknesses which will impact
my brand.

Internal aspects such as job environment, personal goals and personality will
be discussed alongside their impacts to my brand.

In external analysis, cultural, political, economic and social goals will be

Competitive analysis will incorporate threats and opportunities which will
affect my marketing career.

Marketing analysis includes analysis of the marketing sector in relation to the
marketing course.

Part 2: Focus and Goal Setting

Here, I will outline the objectives of my study. I will strive to make my
objectives specific including discussing my long term goals.

My objectives includes understanding the marketing phenomena, becoming a
marketing manager in a multinational corporation and establishing programs
which will facilitate giving back to the society.

The target market will be described as well. The target market will focus on
establishing my personal strengths in marketing which includes diverse
knowledge in content marketing and digital marketing.

I will discuss my vast skills in social media marketing, a new marketing trend
which reaches out to a wider audience.

Part 2

Additionally, I will discuss how using effective advertising is suitable in
marketing firms.

Discussion of the purposes of advertising mediums is crucial and I will
establish my roles in such aspects procedures.

As a student of a marketing course, I will establish the skills learnt in such
classes and state ways of applying such abilities.

Part 3: Marketing Mix

In the product section, I will describe my brand in terms of what I will offer to
the target market.

Description of what I will offer to the target market follows a thorough
analysis of personal attributes such as effective communication skills, digital
marketing skills and data management skills.

I will also use purposeful language to reach out to the target audience.

Part 3

In the price section, I expect my salary to match my skills and thus, I will
quote my salary to be between $50,000-$73,000 as a starter.

I will expect the value to increase because I am sure that I will transform the

Considerations of salary increment should also be based on the accumulated
experience developed while working in the firm.

Part 3

I will use LinkedIn as my major platform.

LinkedIn will allow me to socialize with people from my discipline as well as
other disciplines and also increase professional connections.

It will also allow me to display my CV so that potential employers can see my

I will also reach out to wider audience through the platform.

Part 3

Regarding promotion, I will incorporate public relations, personal selling as
well as effective advertising strategies.

Public relations incorporates reaching out to different audiences and
explaining my skills.

Personal selling involves using platforms such as social media and LinkedIn to
market my brand.

Effective advertising includes the use of different advertising mediums in the
hope of reaching out to a wider audience.

Part 3

Effective advertising can be done through YouTube channels, Instagram and
Facebook profiles.

Creation of suitable social media accounts will help in marketing my brand.

Surname 1
Student’s Name
Professor’s Name
Course Name
Marketing Plan Objective
Executive Summary
When creating brands, consideration of internal and external aspects is crucial as it
determines the success of a brand. Therefore, an individual is supposed to consider all the
players involved in the marketing industry so that he or she can meet future goals or
organizations. In this paper, the factors to be considered when developing a personal brand as
a student will be considered because they will spearhead the process of introducing a brand in
a competitive market. Generally, aspects to be discussed include internal assessment, external
assessment, competitive analysis, as well as market analysis. In addition to that, objectives
and the target market will be described as well as the marketing mix. The inclusion of the
above elements in these reports is crucial as it will direct ...

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