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Analysis of Competitive Market Strategies for Ascension Medical System. This assignment is tied directly to the Five Forces Model presented in the readings and in class. I have chosen Ascension as a convenient template for your use. You should demonstrate your critical analytical skills applying the model to Ascension. Your work should demonstrate your ability to understand the non linear applicability of the different forces that define the competitive environment for Ascension.

Follow them please and there are the books if needed 

Texts are available to order online. Check for e-versions.

  • Elton, Jeff and Anne O’Riordan (2016). HealthCare Disrupted: Next Generation Business Models and Strategies
  • Engel, Jonathon (2018). Unaffordable: American Healthcare from Johnson to Trump
  • Harvard Business Review (2018). HBR’s 10 Must Reads, On Strategy for Healthcare
  • Sweeney, Joe (2011). Networking is a Contact Sport: How staying connected and serving others will help you grow your business, expand your influence – or even land your next job

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NETWORKING AND RESUMES THIS STUFF IS NOT THAT DIFFICULT… BELIEVE ME… I’M A PROFESSOR… I KNOW THESE THINGS… NETWORKING: THE KEY TO EMPLOYMENT • ELECTRONIC RESUME SUBMISSION CONSUMES ENERGY, BUT GETS LITTLE INTEREST EXCEPT… • ONLY…IF IT HAS BEEN REQUESTED • PUTTING RESUME INTO THE HANDS OF SOMEONE CONSUMES ENERGY, BUT… • A HUMAN BEING HAS ACCEPTED IT • HOW DOES THIS HAPPEN? JOB SEARCH PROCESS • 3 RING NOTEBOOK : A BIG ONE • ALPHA LIST BY COMPANY OF ALL NETWORKING CONNECTIONS • SECTION DIVIDERS • EXCEL WORKSHEET WITH NAMES, DATES, FOLLOW UPS • CONTACT TYPES • THANK YOU NOTES • CONCLUSIONS • RESPONSE INFORMATION (ALPHABETICAL) • WORKSHEET LISTING WHEN RECEIVED THE ART OF NETWORKING • NETWORKING IS WORK • IT IS SOMETHING YOU DO EVERY DAY WITHOUT REALIZING YOU DO IT…. • TALKING TO YOUR FRIENDS • MEETING PEOPLE IN CLASS • MEETING WITH YOUR PROFESSORS TIPS FROM THE TRENCHES • HAVE A STRATEGY…BUILD GOALS AND OBJECTIVES…PLAN • FEEDBACK AND FOLLOW UP LOOPS ARE CRUCIAL • SYSTEMATIC TRACKING OF YOUR NETWORK • DO YOUR HOMEWORK BEFORE YOU GO • KEEP RECORDS OF YOUR CALLS • KEEP COPIES OF YOUR LETTERS AND THANK YOU NOTES…3 RING BINDER SCARY STUFF… • NETWORKING… • TALKING TO MYRIAD OF PEOPLE • RELATED AND UNRELATED TO YOUR CHOSEN FIELD • SOMEONE MIGHT KNOW SOMEONE WHO MIGHT KNOW SOMEONE… THE MEETING • TIME IS VALUABLE • PEOPLE WILL BE SURPRISINGLY GRACIOUS • DON’T WASTE THEIR TIME • GET TO THE POINT • PAINT YOUR PICTURE • ASK FOR THE NAMES, EMAILS, PHONE # OF OTHERS WHO MIGHT HELP • PEOPLE WILL DO THIS… FOLLOW UP • IMMEDIATELY SEND A HAND WRITTEN THANK YOU • KEEP PEOPLE IN YOUR LOOPS • REPORT BACK TO PEOPLE ON WHO YOU CONNECTED WITH • WHAT HAPPENED • YOUR NEXT STEPS • PEOPLE WILL OFTEN GIVE YOU DUPLICATE NAMES • INQUIRE OF RECOMMENDER ABOUT THESE “DUPLICATES” THE IRONY OF NETWORKING • IT HAS A LIFE OF ITS OWN • “IT IS ALIVE!!!!!” • THE SOCIAL MEDIA STUFF IS GREAT, BUT IF YOU DON’T KNOW ANYONE, PEOPLE WON’T KNOW YOU • THIS IS HARD WORK TIPS FROM THE TRENCHES • YOU CAN NEVER SAY THANK YOU ENOUGH • HANDWRITTEN NOTES IMMEDIATELY AFTER • IF YOU SCHEDULE APPOINTMENTS WITH REFERRALS, TELL THE REFERRAL SOURCE • THIS WHOLE THING IS LIKE A FULL TIME JOB • THUS, PURSUE IT SERIOUSLY AND WITH DEDICATION • AIN’T NOBODY OUT THERE WHO IS GOING TO HIRE YOU BECAUSE YOU’RE COOL… NETWORKING FROM AN EXPERT RESUMES RESUMES • LOTS OF MYSTERY AND LOTS OF CONFUSION • WHAT MAKES A GOOD RESUME? • WHAT MAKES A BAD RESUME? • HOW LONG IS OK? • ARE ELECTRONIC RESUMES OK? RESUME TIPS FROM THE PROS • MORE THAN ONE RESUME IS OK • IF YOU ARE TARGETING MORE THAN ONE JOB TYPE • FASHION RESUMES THAT ARE SPECIFIC TO A COMPANY • ALSO HAVE YOUR GOOD OLD MULTI PURPOSE, GENERALIZED PIECE OF PAPER SOME HINTS • FUNCTIONAL RESUME • • • • HIGHLIGHTS SPECIFIC WORK EXPERIENCES DEMONSTRATES ABILITY TO COMPLETE “TASK” EXPLAIN OUTCOMES SHOULD INCLUDE A PRECIS OF YOUR NORMAL RESUME • TRADITIONAL RESUME • • • • LISTS OF STUFF PERSONAL DEMOGRAPHICS CONTACT INFORMATION LIFE “AUTOPSY” TO THIS POINT OBJECTIVE • TO INCLUDE AN OBJECTIVE…NOT TO INCLUDE AN OBJECTIVE…THAT IS THE QUESTION • THIS IS A INTERESTING DISCUSSION RIGHT NOW IN RESUME CRAFTING • THE “INCLUDERS” • PROVIDES READERS YOUR “VISION” • USUALLY CONNECTS TO EDUCATION/EXPERIENCE • THE “EXCLUDERS” • TOO BROAD AND OFTEN INACCURATE • MAY BE A KNOCK OUT (READERS KNOW WHAT JOB IS…OBJECTIVE MAY NOT MATCH) RESUMES BE CAREFUL “THINGS…” • SPELLING • GRAMMAR • ADDING IRRELEVANT INFORMATION • EXAGGERATIONS • HYPERBOLE • THE BEST • WONDERFUL • BEAUTIFUL • AND SO ON… THE PLUSES AND MINUSES OF ELECTRONIC SUBMISSIONS • PLUSES: • EASY TO “DISTRIBUTE” • EASY TO “HIT” LARGE NUMBER OF EMPLOYERS • BROAD BASED “JOB SITE” • MINUSES • YOU LOSE CONTROL OF THE RESUME • NO IDEA WHO WILL SEE IT • NO IDEA WHERE IT WILL GO SPECIFICALLY THE PLUSES AND MINUSES OF ELECTRONIC SUBMISSIONS • SEARCH ALGORITHMS USED TO SORT THEM • LOOK FOR “KEYWORDS” • SCHOOLS • EMPLOYMENT/EXPERIENCE • ACCOMPLISHMENTS • MEMBERSHIPS • AGE/GENDER/ETHNIC ORIGIN • NO OPPORTUNITY TO CLARIFY OR ANSWER QUESTIONS JOB SEEKERS MAY WANT TO SEARCH THROUGH THEIR RÉSUMÉS AND COVER LETTERS AND RECONSIDER USING ANY INSTANCES OF THESE WORDS…MAYBE 1. EXTENSIVE EXPERIENCE 2. INNOVATIVE 3. MOTIVATED 4. RESULTS-ORIENTED 5. DYNAMIC 6. PROVEN TRACK RECORD 7. TEAM PLAYER 8. FAST-PACED 9. PROBLEM SOLVER 10. ENTREPRENEURIAL REFERENCES…OR …RECOMMENDERS? • WHAT ARE YOU LOOKING FOR? • WHAT IS THE DIFFERENCE? • A REFERENCE CAN BE NOTHING MORE THAN… • CONFIRMING YOU ARE ALIVE • CONFIRMING THAT THE PERSON SAW YOU • CONFIRMING THAT THEY CAN RECOGNIZE YOU… • …50% OF THE TIME REFERENCES • “REFERENCES UPON REQUEST”… • WHAT IF I ASK FOR THEM AT THE INTERVIEW? • PUT THEM ON THE RESUME? • IF YOU INFORM THE PEOPLE YOU ARE DOING IT • MAKE SURE YOUR REFERENCES KNOW WHO AND WHEN THEY ARE GOING TO • PROFESSORS, SUPERVISORS, ETC.: GOOD • MINISTERS, FRIENDS, RELATIVES: BAD RECOMMENDERS • CAN ACTUALLY EXPOUND ON YOUR QUALITIES • HAVE MORE THAN A PASSING KNOWLEDGE OF WHO YOU ARE AND OF WHAT YOU ARE CAPABLE • ARE FAMILIAR WITH YOU COVER LETTER • CONCLUDE WITH THANKING FOR THEIR TIME. • DO NOT EXPECT THEM TO INITIATE CONTACT • “YOU CAN CONTACT ME AT….” • REFER TO INFORMATION AFTER YOUR SIGNATURE • STATE YOU WILL FOLLOW-UP WITHIN (A TIME FRAME) AND THEN DO IT • AT BOTTOM OF LETTER… • “ATTACHMENT: RESUME” COVER LETTERS • FORMAL LETTERS TO RECRUITERS, ADMINISTRATORS… • ALWAYS HAVE A NAME AS RECIPIENT • HOMEWORK • TRY TO DISCOVER THE DECISION MAKER • HIGHER UP THE “FOOD CHAIN” • SALUTATION • DATE • NAME • TITLE • ADDRESS • RE: THE “JOB” (IF SPECIFIC POSITION: POSTED) COVER LETTER • WHERE A LOT OF RESUME “CLUTTER” BELONGS • YOUR PASSION, MOTIVATION, ETC. • A BROADER DESCRIPTION OF YOUR EXPERIENCE, EDUCATION • WHAT YOU HAVE LEARNED • ONE PAGE IS NORMAL • ADD CONTACT INFORMATION AFTER YOUR SIGNATURE • ADDRESS • EMAIL • PHONE • ATTACHMENT: RESUME COVER LETTER • BE VERY CAREFUL WITH GRAMMAR, SPELLING, STRUCTURE • YOUR FIRST PARAGRAPH SHOULD BE THE EXPLANATION OF THE LETTER • IF YOU ARE APPLYING FOR A SPECIFIC POSTED POSITION, MAKE SURE YOU HAVE READ THE POSTING • APPLY FOR THAT JOB, NOT THE JOB YOU WANT TO APPLY FOR… • IF YOU HAVE A DIFFERENT THOUGHT, START A NEW PARAGRAPH
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Running head: COMPETITIVE MARKET STRATEGIES ASCENSION MEDICAL SYSTEM1

Competitive Market Strategies for Ascension Medical System
Student’s Name
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COMPETITIVE MARKET STRATEGIES ASCENSION MEDICAL SYSTEM

2

Competitive Market Strategies for Ascension Medical System
The significance of the formulation of competitive strategies is coping with the
competition. It is not easy to see the competition from a narrow point of view unless the
company is willing to make regrettable mistakes. In the competition for shares in the market,
competition is manifested in all the players. The competition in the health system is based on the
underlying economics as well as the competitive forc...


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