Cornell Restaurant In New York Investor Proposal Presentation Help

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Description

See attached.

investor proposal for your new or existing hospitality-oriented business organization (hotel, restaurant,

meetings/events co, nightclub, tour guide/operator) with a specific location in North America ( PowerPoint slide

presentation format).

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FINAL PROJECT ASSIGNMENT Investor proposal for your new or existing hospitality-oriented business organization (hotel, restaurant, meetings/events co, nightclub, tour guide/operator) with a specific location in North America (PowerPoint slide presentation format). STATEMENT In this activity you will make the most convincing proposal to investors inspiring confidence in the potential of the investment and the quality of the proposal itself. The success of this activity will depend on the following sequence: Through the course material pay particular attention to the various tools for strategic analysis and evaluation. Apply the lessons learnt from each unit in the course material to the preparation of the investment proposal. Draw up a proposal for investors covering all the key strategic business drivers including: Executive Summary, Objectives, Mission/Vision/Values, Industry Research, Strategic Thinking to Develop a Winning Strategy, Strategic Planning to Turn the Thinking into Reality, Strategic Partnerships/Relationships, Investment Financials, Critical Success Factors, Goals, SWOT, Porter’s Five Forces, BCG Matrix, Ansoff Matrix and Kotter's 8--Step Change Model, References/Sources. OBJECTIVES The learning objectives to be achieved in this activity are the following: Demonstrate understanding of the key concepts of General Management and Strategic Planning imparted in the course materials. Demonstrate the ability to apply these concepts in a specific sector of the hospitality. Additional Information: Goals: these are your personal goals as the head of the organization you have selected; to be completed in the same manner as done during the previous assignment, you need to complete at least 3 slides addressing each category (employees, customers/guests/clients, owners/shareholders); for each category you need to have at least: 2 goals, 2 measures of category’s satisfaction, 2 linkages; 4 tasks to achieve goal, and readiness level for each task, you need to address at least 2 readiness levels in each category (each slide) how will you increase your readiness level. Analysis/models: SWOT, Porter’s Five Forces, BCG Matrix, Ansoff Matrix and Kotter's 8--Step Change Model; it is up to you what order you select them in, place them in the best possible order within your project to support other areas you are covering. Financials: 3-year projection; Revenue: list at least 2 sources; Expenses: list at least 5 sources, EBITDA. List brief assumptions how you arrived at the financial figures. State how much money are you seeking and what is the projected ROI for the investors. Deadline: November 17 at midnight
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Explanation & Answer

Attached.

Investor Proposal
RESTAURANT IN NEW YORK

Executive Summary
 The Restaurant will be a 3-star standard
 The main aim is to maximize shareholders value
 The target market are the middle class
 The restaurant will solve low quality services

problem
 The main source of finance will be from shareholders

Objectives
 Main objective is to maximize shareholders value
 Aims at promoting employees morale
 Aims at serving customers exemplarily
 Aims at attaining biggest possible market share
 Aims at branding the restaurant on social class

Vision/Mission/Values
 Mission: to provide high class service to customers
 Vision: to be the market leader in New York

hospitality market
 Values: To attain excellence in customer service
 To observe integrity in all customer dealings
 To enhance inclusiveness and cohesiveness

Industry Research
 Restaurant operates under hospitality industry
 Restaurant offers food stuffs and recreational

facilities
 Marketing cuts across the board
 Marketing involves both paid and unpaid media
 There is a high level of competition in the market

Strategic Thinking to Develop a Winning Strategy
 Restaurant business is highly competitive
 Competition is on the basis of service quality
 Marketing is also an important issue
 Ability to serve well is based on employees’ quality

(Tovsti...


Anonymous
This is great! Exactly what I wanted.

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