Wilmington University Porter Value Chain Marketing Case Analysis

Question Description

1. Based on your research and familiarity of organizations in the marketplace, find an example of an organization that you believe practices proactive marketing and another organization that you believe utilizes reactive marketing. What are some of the advantages of practicing proactive marketing?

2. Create a Porter Value Chain that represents Wilmington University. Use the attached template for your assignment. Please note that you may change the titles of both the primary and support business processes and the details in each block.

Assignment Instructions:

  1. Copy the attached PowerPoint template to your computer.
  2. Make the desired changes to the template.
  3. Rename the assignment "your nameVC" with the applicable extension, for example "YourNameVC.ppt."

3. Using the application case study 2.3 “Town of Cary Uses Analytics to Analyze Data from Sensors, Assess Demand, and Detect Problems” from Chapter 2, Business Intelligence, Analytics, and Data Science: A Managerial Perspective, in your opinion, what could the Town of Cary done differently when implementing a business intelligence solution given the company’s challenges? How would you rate the results of implementing a business intelligence solution?


  • Case study 2.3 from Business Intelligence, Analytics, and Data Science: A Managerial Perspective

4. Review the Opening Vignette: 2.1 "Sirius XM Attracts and Engages a New Generation of Radio Consumers with Data-Driven Marketing" from Chapter 2, Business Intelligence, Analytics, and Data Science: A Managerial Perspective. Write a 3 page paper describing the challenge presented and the BI solution implemented. Also, include an answer to the following question: What do you think were the dependencies on the information technology infrastructure that gave success to the BI solution? Submit this assignment as a Microsoft Word document using APA format. Be sure to include an introduction and a conclusion in this assignment.


  • Chapters 1 and Chapter 2 Business Intelligence, Analytics, and Data Science: A Managerial Perspective - Chapters 1 and 2 provide introductions and concepts of Business Intelligence, data, analytics and visualization. These chapters describe business intelligence, why it is needed, and describe its components.
  • Video:What is Business Intelligence? (Links to an external site.)

Wilmington University Porter Value Chain Marketing Case Analysis
Wilmington University Porter Value Chain Marketing Case Analysis
Wilmington University Porter Value Chain Marketing Case Analysis
Wilmington University Porter Value Chain Marketing Case Analysis

Unformatted Attachment Preview

Porter Value Chain Template Firm infrastructure: General management, Planning Management, Legal, Finance, Accounting Support Processes Human Resource Management: Recruitment, Retention, Training, R&D Technology Development: Continuous improvement in printing & finishing assets Procurement of Resources: Purchasing paper, printing consumables and other finishing consumables Competitive Advantage Inbound Logistics Primary Business Processes Operations • Reception • Storage • Inventory control • Transportation planning • Printing • Finishing Outbound Logistics • Warehousing • Order fulfilment • Transportation • Distribution Marketing and Sales • Partnership • Advertising • Promotion Service • Customer support ...
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Final Answer

hey fam'Kindly receive my apologies for the inconveniences suffered. Here is the solution for the questions, please note I have attached the solution to Question 2 in separate file.



Case Analysis

Student’s Name
Institution Affiliation


Question 1

Different organizations employ marketing strategies that they feel are best to yield the
desired marketing objectives for them with respect to activities conducted by other organizations
in their industries. All of the different marketing models employed by modern companies they
can be broadly categorized under proactive and reactive marketing. Proactive marketing requires
that organizational marketing personnel employ recent marketing information to tailor existing
and new products according to the prevailing customers’ needs (Pilling, 2011). On the other
hand, reactive marketing takes place when companies enforce sudden changes in their marketing
or production techniques based on sudden competitive threats posed by their business rivals or
opportunities that suddenly appear in their markets. To better the understanding of these
strategies and develop a comparison of their effectiveness, it is crucial to describe companies that
use the different approaches.
AT&T Proactive Marketing
AT&T has been a global leader in the entertainment industry, and most of its success have
emanated from its use of proactive marketing strategies. Since its incorporation, the company has
relied on real time market information to design its products, thereby ensuring they fit the needs
and wants of its consumers at any one time. Its use of proactive marketing has also enhanced its
relationships with customers (Pilling, 2011). For example, in recent years, the company faced
complaints from customers who received shockingly but legitimate bills. Responding to this
issue, the company adopted a smart video technology from a company called SundaySky, which
allows new and returning clients access to different elements of charges, eliminating the
problems of shocking bills issue that was affecting its sales. Notably, the use of proactive



marketing to deal ...

Nelnomap (10497)
Cornell University

Solid work, thanks.

The tutor was great. I’m satisfied with the service.

Goes above and beyond expectations !


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