Importance of Composite Scholarly Framework of African Popular Culture Analysis

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Running head: BLACK STUDIES

1

Black Studies
Student’s Name
University

BLACK STUDIES

2
Black Studies
Section A: Question 1

Popular culture has spread significantly across the world, with various connotations
justifying its use. For instance, popular culture evokes historical conditions characterized by
mass production, mass communication, as well as mass participation (Fabian, 1978). African
popular culture is a complex topic that requires a composition of multiple process models for
useful analysis. Different scholars have analyzed different genres of African popular culture. The
perspectives of the various scholars amount to a composite scholarly framework for analyzing
African popular culture. The paper explains the importance of a composite scholarly framework
in the analysis of African popular culture.
Music
Music is one of the key genres of African popular culture. Different scholars have
discussed various types of African music in the context of African popular culture. For instance,
Osumare argues that hiplife music in Ghana, West Africa, is not only an adaptation of hip-hop
but also a revision of Ghana’s century-old popular music known as highlife. However, hiplife is
often subjected to the same postcolonial, global, and neoliberal corporate ‘recolonization’ just
like the other sectors of Africa societies. Osumare argues that the telecommunication companies
in Ghana are in lucrative corporate relationships with hiplife artists, which on the one hand,
enables the Ghanaian youths to have a counter-hegemonic voice and gainful employment while
on the other hand exposes the teens to capitalism’s global dominance. As such, hiplife music
promotes neoliberalism as a worldwide free-market agenda, as well as a new form of colonialism
in Africa.

BLACK STUDIES

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In Zaire, popular culture is comprised of complex, distinctive expressions of life
experience. The popular culture started in the urban areas and later spread to the rest of the
population in Zaire (Fabian, 1978). Popular music has played a most crucial role in the spread ...


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