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Identify a minimum of 5 marketing options under the categories of advertising, personal selling, public relations, and promotions for PepsiCo. Include the following-
- Evaluate the strengths and weaknesses of each communication venue and justify your choices based on the target market and competition.
- Determine the marketing tactics necessary to achieve the desired goal of branding, position statement, and competitive advantage for the product or service.
Minimum 900 words. MUST BE PLAGIARISM FREE!!
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