You are to develop the fundamentals of strategic plans for the Ford Motor Company and the Toyota Motor Corporation, two giants of the automobile industry. You are to develop SWOT analyses and propose strategies for the two multinational enterprises. In doing so, it will be necessary to research, analyze, and compare both firms to understand better their current position and future plans to increase competitive advantage. Common problems facing each auto giant today are the current economy; the competition of the other auto firms; and the demand for a lower cost, more ecologically friendly, alternative fuel vehicle. Your research should include the following issues for both firms.
Your document must evaluate, compare and contrast Ford’s and Toyota's current position on these issues. Respond to the following:
3. Take the perspective of Toyota's Director of Strategic Planning to develop a full SWOT analysis of Toyota, identifying and explaining at least five factors for each category (strengths, weaknesses, opportunities and threats) and propose a complete strategy (implementation, ramification and evaluation) which addresses one of Toyota's weaknesses and what you would do about it.
Deliverable Length:The deliverable length shall be of seven to ten pages (cover page and reference page not included). As a graduate business student, you are required to provide a well-researched and analyzed comprehensive response to every assignment question. Brief, vague, generic, or non-definitive responses will not earn good grades.
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