Elements of Kimptons Earth Care Program Paper

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Refer to the case below to answer the following questions: 1. Michael Pace, the Kimpton Hotel's Director of Environmental Programs was "determined to walk the talk regarding their commitment to environmental responsibility".

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In groups of no more than 4 and referring to the web links below on the 'KIMPTON HOTELS', and any other web sites you find helpful, answer the following questions (in no less than 750 words total) and drop in dropbox by end of day today @5:00pm with the name of each group member along with student number as the header on the assignment. Please make sure you include all sites referenced for this assignment at bottom of your page. F1 www.kimptonhotels.com/kimpton-cares/environment https://www.ihg.com/kimptonhotels/content/us/en/press/releases/kimpton- hotels-restaurants-becomes-first-major-hotel-brand-to-achieve-tripadvisor- greenleaders-status-for-all-of-its-hotels Refer to the case below to answer the following questions. https://oikos-international.org/wp- content/uploads/2013/10/oikos_Cases_2006_Kimpton_Hotels.pdf 1. Michael Pace, the Kimpton Hotel's Director of Environmental Programs was "determined to walk the talk regarding their commitment to environmental responsibility". Do you believe the Kimpton is 'walking the talk' or are they "greenwashing" in regard to their environmental commitment and corporate social responsibility? Explain your answer in full. 2. What are the fundamental elements of Kimpton's EarthCare program? You may list. 3. In your opinion, do you think Kimpton's Earth Care program was a wise business decision or do you think it was a costly venture that hurt their overall business model. Explain your answer. 4. Opportunity's for reducing a hotel's environmental footprint are plentiful while yielding bottom-line savings. List 5 ways (not used by Kimpton) that a hotel can reduce their carbon footprint. 5. Since starting the 'earth care program, where does Kimpton stand today with respects to 'greening and sustainability initiatives' PC 1 og in wit Mohay 19-dig & Pass ES F12 bl SUSTAINABLE TOURISM TOUR 10016 KIMPTON HOTELS CASE STUDY ackspace KIMPTON HOTELE Enter Z Shift Ctrl Kimpton's founder, Bill Kimpton, is credited with inventing the boutique" hotel segment in 1981. By 2005, Kimpton Hotels was comprised of 39 hotels throughout North America and Canada, each one designed to create a unique and exceptional guest experience. While Kimpton was known for designing hotels that reflected the energy and personality of their distinct locations, by 2004 the company's top executives realized that uniting its hotel portfolio under a single recognizable brand could add considerable value. One aspect of the branding effort was to add the Kimpton name to each property, as in “Hotel Monaco San Francisco, a Kimpton Hotel." Another aspect of their efforts to establish the Kimpton brand was the development and roll out to all of their hotels of a major environmental initiative they named EarthCare. EarthCare was built on an already established commitment to environmental and social responsibility. Their Hotel Triton was a model for the program, as it already included initiatives such as: energy efficient lighting solutions, low-flow/high pressure showerheads and sink aerators, and toilets that reduce water use, linen and towel reuse program, non-toxic, non-allergenic, all natural cleaning products, low VOC paints used to paint walls and ceilings and more. Planned future initiatives went well beyond those in the Triton Hotel. KIMPTON Firsts and Notables: We were the first boutique hotel and restaurant company in the US, thanks to our founder, Bill Kimpton, and his first hotel in San Francisco The idea behind our first hotel was simple a place one could stay that felt more like a beautiful, livable and stylish home than a big. impersonal hotel That idea caught on - not only for us, but for the entire hospitality industry. "Boutique" has gone global. And while we're flattered we have plenty of imitators, we're also proud to say that there still is really no substitute for the Kimpton Experience Today, we manage dozens of award-winning boutique hotels all over the country. In addition to equally-exciting restaurants with cuisines that have quickly become local institutions thanks to the chefs' creative approach to using regional ingredients and flavors We say "cheers" every day by offering a hosted evening wine hour at every hotel We adapt beautifully, too. We have more experience turning historic, richly-charactered buildings into unique hotels than anyone Our historie adaptations often become matters of great civic pride Our focus on modem adaptation extends to our social values as well. All Kimpton hotels are Green Key and IHG Green Engage certified, putting to work more sustainable practices across the country Our deep-seated desire to connect doesn't stop with our guests. We've been named a FORTUNE "100 Best Companies to Work For" many times. And we're the only hotel and restaurant company to earn a perfect 100% score on the Human Rights Campaign's Corporate Equality Index, 10 years running And we believe you shouldn't have to leave your best friend behind. All our hotels are pet-friendly. We don't charge fees or get fussy about size There's a host of other extras, too, some hotel-specific, most available nationwide. We could go on about our perks, our new-and newly-renovated hotels, and the warm reception we've received in the local and national press, but the surest way to understand a Kimpton stay is to stay here yourself
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Running head: KIMPTON HOTELS

1

Kimpton Hotels
Name
Institution

KIMPTON HOTELS

2
Kimpton Hotels

Walk the Talk
Kimpton is indeed ‘walking the talk’ since the hotel chain has implemented new
innovative ways of ensuring that it meets its environmental commitment and corporate social
responsibility. The company is promoting environmentally friendly approaches such as reducing
water wastage by installing toilets that use less water, high pressure/low flow showerheads and
sink aerators. Considering that it is an established chain with 39 hotels in Canada and North
America, the initiatives have a significant effect in reducing the company’s carbon footprint. It
also united the portfolio under a single brand as a means of improving the value and also
ensuring that all units are focused on supporting the company’s corporate social responsibility
(Kimpton, 2019a). The company has introduced in a wide array of practices that improves its
relations with the public, such as a wine hour that is hosted at every hotel, and it has earned a
perfect score of 100% for Human Rights Campaign’s Corporate Equality Index for ten years
running.
The Kimpton is “walking the talk” since it has established itself as the first boutique hotel.
Its initiatives have proven beneficial and successful both in regards to business and
environmental benef...


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