10/30/2019
Assessment 2 – BUS-FP4015 - Fall 2019 - Section 01
Assessment 2
EFE and IFE Matrix
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Overview
Develop both an external factor evaluation (EFE) matrix and an internal factor evaluation (IFE) matrix for a chosen
organization, and write an analysis of the pros and cons and applications for use of each of these analytical tools.
An EFE matrix summarizes the results of an external audit. Using an IFE matrix to identify and prioritize internal
factors fosters communication across functions and allows functional employees to articulate their concerns about
the organization's business condition. An EFE matrix, an IFE matrix, and a SWOT analysis, which identifies the
internal strengths and weaknesses and the external opportunities and threats to an organization, are often
completed together.
By successfully completing this assessment, you will demonstrate your proficiency in the following course
competencies and assessment criteria:
Competency 1: Evaluate key elements of the strategic planning process.
Develop an EFE matrix that includes factors, weights, ratings, and total weighted scores.
Develop an IFE matrix that includes factors, weights, ratings, and total weighted scores.
Competency 2: Analyze issues associated with stakeholders in the strategic planning process.
Interpret how the organization can capitalize on strengths.
Interpret how the organization can improve on weaknesses.
Illustrate potential issues for stakeholders in the functional areas.
Competency 3: Apply a sequential process for developing and implementing strategies, goals, objectives, and
tactics as part of the strategic plan implementation.
Discuss the pros and cons and application of each of the analytical tools.
Competency Map
Use this online tool to track your performance and progress
through your course.
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Context
Because of increased turbulence in business markets, an external audit is an important part of strategic
management. An external audit includes collecting and evaluating information about competitors, technology, and
legal, governmental, political, environmental, demographic, cultural, social, and economic trends in the marketplace.
Organizations must empower their employees to identify, monitor, forecast, and evaluate external forces. Failure to
do so might mean missed opportunities or ineffective strategies. It is important to use the Internet and information
technology to gain information about the competition. Using an external factor evaluation (EFE) matrix and
competitive profile matrix can help evaluate markets.
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Assessment 2 – BUS-FP4015 - Fall 2019 - Section 01
Organizations also audit their internal strengths and weaknesses, including the major functional areas. The core
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operations of most organizations include management,
marketing,
finance,Log
operations,
research, and
information
systems. An internal audit helps ensure an organization's health and may help establish competitive advantage and
strengthen bottom-line performance. To do an internal assessment, strategists identify and evaluate internal
strengths and weaknesses and formulate strategies for effectiveness. The process of doing an internal audit is an
opportunity for employees throughout the organization to participate in choosing the future of the organization.
Involvement in the process can energize and mobilize the enterprise.
Questions to Consider
To deepen your understanding, you are encouraged to consider the questions below and discuss them with a fellow
learner, a work associate, an interested friend, or a member of the business community.
How do multi-national corporations face global challenges?
How do corporations respond to the threats and opportunities of doing business globally?
What seems to be working and what is missing for these corporations?
Resources
Required Resources
The following resources are required to complete the assessment.
Capella Resources
Click the links provided to view the following resources:
EFE Matrix Template.
IFE Matrix Template.
Suggested Resources
The following optional resources are provided to support you in completing the assessment or to provide a helpful
context. For additional resources, refer to the Research Resources and Supplemental Resources in the left navigation
menu of your courseroom.
Library Resources
The following e-books or articles from the Capella University Library are linked directly in this course:
Jeyarathmm, M. (2008). Strategic management. Mumbai, IND: Global Media.
Course Library Guide
A Capella University library guide has been created specifically for your use in this course. You are encouraged to
refer to the resources in the BUS-FP4015 – Strategic Planning and Implementation Library Guide to help direct your
research.
Internet Resources
Access the following resources by clicking the links provided. Please note that URLs change frequently. Permissions
for the following links have been either granted or deemed appropriate for educational use at the time of course
publication.
Yahoo! finance. (2013). Retrieved from http://finance.yahoo.com/
Bookstore Resources
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Assessment 2 – BUS-FP4015 - Fall 2019 - Section 01
The resources listed below are relevant to the topics and assessments in this course and are not required. These
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resources are available from the Capella UniversityTutorials
Bookstore. Support
When searching
the bookstore, be Bryan
sure toNickerson
look for the
Course ID with the specific –FP (FlexPath) course designation.
David, F. R., & David, F. R. (2017). Strategic management: A competitive advantage approach, concepts &
cases (16th ed.). Boston, MA: Pearson.
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Assessment Instructions
Preparation
Select an organization for which to create an external factor evaluation (EFE) matrix and an internal factor
evaluation (IFE) matrix. Ideally, the company you choose will be a familiar one and one to which you have easy
access, such as your place of employment or a company close to where you live. You may use the same
organization for other assessments in this course.
EFE Matrix and IFE Matrix
Complete the following:
1. Using the EFE Matrix Template linked in the Resources under the Required Resources heading, record the
external factors, weights, ratings, and total weighted scores for your chosen organization. Once you
complete the table in the template, discuss the pros and cons and applications for use of this analytical
tool. You may record the written portion of the assessment in the template document, or you may create a
separate document.
2. Using the IFE Matrix Template linked in the Resources under the Required Resources heading, record the
internal factors, weights, ratings, and total weighted scores for your chosen organization. Once you
complete your IFE matrix table, discuss the pros and cons and applications for use of this analytical tool for
the organization. In addition, propose strategies that address the following. You may record the written
portion of the assessment in the template, or you may create a separate document.
What do you think would allow the organization to capitalize on its strengths?
What do you think would allow the organization to improve upon its weaknesses?
What are potential issues for stakeholders in their functional areas?
Additional Requirements
Written communication: Written communication is free of errors that detract from the overall message.
APA formatting: If you use sources, ensure that resources and citations are formatted according to APA
(6th edition) style and formatting.
Font and font size: Times New Roman, 12 point.
EFE and IFE Matrix Scoring Guide
Use the scoring guide to enhance your learning.
VIEW SCORING
GUIDE
How to use the scoring guide
SUBMIT ASSESSMENT
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Assessment 3 – BUS-FP4015 - Fall 2019 - Section 01
Assessment 3
BCG Matrix
Details
Attempt 1 Available
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Attempt 3
Overview
Complete a growth-share (BCG) matrix for an organization of your choice, along with a preparation worksheet in
which you assess information for the matrix.
A BCG matrix, also known as a growth-share matrix, identifies departments and divisions within an organization that
should receive fewer resources than others. It may also identify divisions that can be divested.
By successfully completing this assessment, you will demonstrate your proficiency in the following course
competencies and assessment criteria:
Competency 1: Evaluate key elements of the strategic planning process.
Assess the key divisions of an organization.
Develop a BCG Matrix of an organization.
Competency Map
Use this online tool to track your performance and progress
through your course.
CHECK YOUR
PROGRESS
SHOW LESS
Context
Every organization needs to communicate clear objectives. Analytical tools like BCG, a Boston Consulting Group
evaluation of relative market share position and industry sales growth rate, and grand strategy matrix, a four-block
model that recommends strategies based on competitive position and industry market growth, can improve the
quality of strategic decisions, but leaders must make these choices. Behavioral, cultural, and political aspects of the
process and selection are important to manage. Boards of directors are assuming a more active role in strategy
because of legal pressures.
Resources
Required Resources
The following resources are required to complete the assessment.
Capella Resources
Click the links provided to view the following resources:
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Assessment 3 – BUS-FP4015 - Fall 2019 - Section 01
BCG Matrix Template.
Tutorials
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Bryan Nickerson
Suggested Resources
The following optional resources are provided to support you in completing the assessment or to provide a helpful
context. For additional resources, refer to the Research Resources and Supplemental Resources in the left navigation
menu of your courseroom.
Library Resources
The following e-books and articles from the Capella University Library are linked directly in this course.
Morden, T. (2007). Principles of strategic management. Abingdon, Oxon, GBR: Ashgate Publishing Group.
Course Library Guide
A Capella University library guide has been created specifically for your use in this course. You are encouraged to
refer to the resources in the BUS-FP4015 – Strategic Planning and Implementation Library Guide to help direct your
research.
Bookstore Resources
The resources listed below are relevant to the topics and assessments in this course and are not required. These
resources are available from the Capella University Bookstore. When searching the bookstore, be sure to look for the
Course ID with the specific –FP (FlexPath) course designation.
David, F. R., & David, F. R. (2017). Strategic management: A competitive advantage approach, concepts &
cases (16th ed.). Boston, MA: Pearson.
SHOW LESS
Assessment Instructions
You may wish to review the suggested readings listed in the Resources as well as do your own research into
completing a BCG matrix to prepare for this assessment.
Complete the following:
Select an organization with multiple divisions or product lines to analyze. For example, Apple would likely
be considered to have multiple divisions, such as those associated with iTunes, iPods, iPhones, iPads, and
Mac computers.
Assess your chosen organization's key divisions. To do this, place five column headings at the top of a
worksheet. Title the columns as follows: Divisions, Revenues, Profits, Market Share Position, and Industry
Growth Rate. Assess your organization's key divisions in each of these five categories. This information will
help provide the foundation necessary to successfully complete a BCG matrix. Submit this worksheet as
one of the deliverables for this assessment.
Use the BCG Matrix Template linked in the Resources under the Required Resources heading to complete
a BCG matrix for your chosen organization. You might find it interesting and useful to compare and discuss
your results with people from the organization.
Be sure to submit both your completed BCG matrix and your preparation worksheet for this assessment.
Additional Requirements
Written communication: Written communication is free of errors that detract from the overall message.
APA formatting: If you use sources, ensure that resources and citations are formatted according to APA
(6th edition) style and formatting.
Font and font size: Times New Roman, 12 point.
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Assessment 3 – BUS-FP4015 - Fall 2019 - Section 01
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BCG Matrix Scoring Guide
Use the scoring guide to enhance your learning.
Bryan Nickerson
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GUIDE
How to use the scoring guide
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