College of Administrative and Financial Sciences Assignment 2 Deadline: @ 23:59 Course Name: Communication Management Student’s Name: Course Code: MGT 421 Student’s ID Number: Semester: I CRN: Academic Year: 1440/1441 H Branch: For Instructor’s Use only Instructor’s Name: Students’ Grade: Marks Obtained/Out of Level of Marks: High/Middle/Low Instructions – PLEASE READ THEM CAREFULLY • The Assignment must be submitted on Blackboard (WORD format only) via allocated folder. • Assignments submitted through email will not be accepted. • Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page. • Students must mention question number clearly in their answer. • Late submission will NOT be accepted. • Avoid plagiarism, the work should be in your own words, copying from students or other resources will result in ZERO marks. No exceptions. • All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism). • Submissions without this cover page will NOT be accepted. Learning Outcomes: • • • Demonstrate a thorough understanding of the communication architecture for professional success and a process for management writing. (Lo 1.2), (Lo 1.6) Identify sentence and paragraph level language needed to convey a business voice in management writing (Lo 1.3) Demonstrate the importance of visual aids, its various types and how they are used in business correspondence appropriate for specific audiences. (Lo 2.4) (Lo 3.2) (Lo 4.6) Assignment Question(s): (Marks 05) Consider yourself a marketing responsible within a Saudi Company. Your company has just launched a new product. The CEO asked from you to send a sales and promotion letter to the most important client of the company. This is to present the new product and persuade the managers to purchase it. 1- Select any real product/service from Saudi market that you want to study. 2- Write a sales and promotion letter to the most important client (preferably choose businessto-business example) of your company. Try to persuade the managers of this client-company to purchase the product by respecting the following instructions: ✓ Spark the imagination and curiosity of the client ✓ Announce the new product/service of your company ✓ Describe the different attributers and features of the new product and its functionality, specificities, added value… ✓ Express appreciation and goodwill ✓ Specify exactly what the client should do to test or acquire the product and when 3- Use some visual aids for the presentation of the product and its features (pictures, graphics, flowchart, cutaway …) Notes: ✓ The sales and promotion letter must respect the form as studied in the chapter 8 (p.229). ✓ The number of words of your letter should be 1000. ✓ Use maximum 2 visual aids. Answers 
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