Excess Sports Proposal

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The following is what I want to proposal, please continue working on it and follow the format of the proposal example I have send to you.

What are you proposing?

Excess Sports should divide the marketing department into small groups and use WeChat in their daily operation

To whom are you proposing it?

Addy Lam: Chief Executive Officer

Chris Zhou: Human Resources Manager.

What need or problem does the proposal address?

Marketing department is inefficient in completing marketing projects. In small groups the employees can improve the personal relationship through the study group. Using WeChat to organize the marketing teams.

What are other companies/organizations/schools doing in relation to your topic?

Apple has the innovation groups to increase their working efficiency.

Reference: Meyer, P. (2019, February 14). Apple Inc.'s Organizational Structure & Its Characteristics (An Analysis). Retrieved October 30, 2019, from http://panmore.com/apple-inc-organizational-structure-features-pros-cons.

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Written Proposal: Learning objectives: 1. Target a results-oriented business audience 2. Write and edit so that your messages are clear, concise and precise 3. Prepare and deliver engaging oral presentations 4. Apply critical thinking skills and increase your ability to interpret, analyze, evaluate, conclude and explain 5. Identify, assess and apply credible information sources to develop and support arguments Your Written Proposal will include: 1. Cover page that includes your name, the title of the proposal, the date, and the audience to whom you are sending the proposal 2. Executive Summary • The executive summary is where you present your case and give the reader the main takeaway of your proposal. Don’t focus on covering every detail. Instead, give an overview of the main details—your idea, the problem/need it addresses, cost, and timing—focusing on the conclusions you want the reader to come to. • Your summary should be less than one page and should be on its own page. Be direct by leading with your "purpose statement" (e.g. "The Fox School of Business should expand its … "). 3. Definition of the problem/need • Give background information to help the reader understand the need for the idea(s) you’re proposing 4. Proposed Project Details • Give in-depth, actionable details and specifics related to your proposed concept (e.g. if you’re proposing a one-credit course, here’s where you would suggest specific learning objectives, assignments, and maybe even a textbook) • Give any needed market analysis here (i.e. what competitors are doing, how your proposal will compare, etc.) • Your goal in this section is to give enough detail so that your reader can visualize the final product of what you’re proposing 5. Implementation Plan/Timeline • Summarize what steps need to occur, and when, to execute your ideas • Reference an appendix for a visual graphic 6. Budget • Summarize initial costs and, if applicable, forecast revenues • Reference an appendix for full visual breakdown 7. The audience-focused benefits of your solution • You can also include here benefits to other stakeholders (but make sure to be thorough and specific regarding benefits to the proposal’s audience; recall the “you view”). 8. Conclusion • Briefly reiterate estate your main points – tie them together 9. Appendices • Include any larger graphics here (e.g. visual timeline and budget table) 10. List of APA-style references used in your document Format Requirements: • • • Three pages max single spaced or six pages double spaced Use 1-inch margins and 11 or 12-point font Use brevity tools such as section headers, lists, timetables, budget charts, etc. (note, however, that your ideas must be complete thoughts, comprehensible to your audience) • Use in-text APA citations in the body of your proposal; these must explicitly connect to your references list at the end. At a minimum, you should include a visual timeline (there’s a template for this in Microsoft Word), a table or chart outlining the budget/costs, and at least one other relevant visual. Executive Summary The proposal is a request for a 1-credit, 7-week class that teaches students the basics of investing in the stock market. There is a definite need for this course because research shows that learning how to invest is an important skill that millennials should learn early in life. Thus, the course will supplement theoretical concepts with the StockTrak virtual simulation, so students can connect what they learn to the real world. The first semester of the class should begin in January 2019, and the annual cost of adding the class is estimated to be under $2,700. There are many benefits to adding this course. Students may be attracted to the finance major after learning the real-world concepts in this course. Because students learn vital investment skills, they may be better positioned to donate back to Temple. An increase in alumni donations will also benefit Temple’s U.S. News and World Report ranking. Above all, education at Temple will continue to improve and students will be more prepared for the future. FIN0801 Proposal Introduction This proposal presents a request for creating an elective 1-credit, 7-week class in the Fox School of Business. The class will be called “FIN0801: Basics of Investing in the Stock Market” and will consist of three major learning modules: basics of stock investing, investment strategies, and a StockTrak Simulation (Dowd, n.d.). Description of Need There are financial benefits of investing earlier rather than later in life. According to TheStreet, a website that provides daily financial news and services, if millennials invest $1,000 in their twenties, they are likely to get ten times more on the return on their investments than if they had invested the same amount in their forties. Additionally, millennials who did not learn how to invest early in their lives have faced repercussions in the past. For example, students who graduated from college between 2007-2010 continue to have depressed earnings because of the impact of the Great Recession. If they had learned how to invest in the stock market during college, they would have been impacted much less by the Great Recession (“Message to Millennials,” 2018). Appendix A depicts how investing in the stock market is a lucrative longterm financial strategy because investors can ride out stock market drops during severe economic downturns (“3 reasons to invest in stocks,” 2018). Currently, the Fox School of Business has no course solely dedicated to educating students on stocks and investment strategies for the stock market. The closest class to the proposed class is FIN0822: Investing for the Future (FIN0922 honors version). Even though FIN0822 has a small StockTrak simulation component, it has many other course objectives unrelated to stocks such as teaching students how to save for graduate school and how to save money to buy cars and houses. Additionally, FIN0822 is a 4-credit class that many students do not have room in their schedule for while the proposed class FIN0801 is only a 1-credit, 7-week class that many students can easily fit into their schedule (Scott, 2016). Proposed Project Details The proposed course curriculum will be based on a similar course that University of Pittsburgh offers (Jones, 2018). Below is a description of the three proposed course learning modules: Module 1 Basics of stock investing will cover core concepts that students must understand before investing in the stock market such as what a stock index is, what a stock exchange is, and the difference between bear and bull markets (O’Shea, 2017). 1 FIN0801 Proposal Module 2 Module 3 Investment strategies will teach students how to diversify their asset portfolios by investing in a variety of different stocks. This portion of the class will teach students the difference between high risk and low risk investments and how to identify companies that will help them satisfy their own individual risk tolerances (Reiss, 2017). The StockTrak simulation will test students’ real-world knowledge of the stock market in a virtual simulation by providing them with $250,000 that they can use to invest in stocks to maximize the returns on their investments (Scott, 2016). With these three modules in mind, the following are proposed methods of assessment: • • • • • Midterm Exam (20%): This exam will consist of 30 multiple choice questions and 1 short response and will encompass core concepts from the “basics of stock investing” portion of the course. Final Exam (20%): This exam will consist of 30 multiple choice questions and 1 short response and will encompass core concepts from the “investment strategies” portion of the course. StockTrak Results (25%): Students will be graded on their attempts to diversify their portfolio, application of investment strategies learned in the course, and their final returns on their investments. The final return will only be 5% of the total 25% for this portion. StockTrak Paper (15%): Students will write a 4-5 page paper about their StockTrak simulation. Students will identify strengths and weaknesses in their investment strategies and write about what they would do differently in the future. Attendance (20%): Each student will be given a maximum of 4 excused/unexcused absences after which each absence will reduce the total 20% by 5%. After 8 total absences, a student will receive 0% for attendance. Students may contact the professor for extenuating circumstances. Implementation Plan and Schedule If this proposal is submitted to Department Chair Jonathan Scott in January 2019, the Finance subcommittee should have ample time—three months—to review and revise the course plan, as necessary, enabling students to take the course during the Spring 2020 semester. See Appendix B for a visual breakdown of the timing and steps involved in launching this project. Budget 2 FIN0801 Proposal Assuming that a non-adjunct professor who does not have a full course load teaches FIN0801, per semester wage cost would be $0 because no overloading would be necessary, so this is the recommended option. The recommended professor is Thorsten Moenig, who already has experience with stocks because of his experience teaching Advanced Theory of Interest. For a visual breakdown of this recommended budgeting option, along with two alternative options, see Appendix C. Space and administration costs were not considered due to difficulty finding data that would allow for an accurate projection of these costs. Benefits Increasing Donations and Rankings Students will learn how to invest their money to save for retirement, and the investment strategies they will learn will help them ride out economic downturns. These future alumni will likely be better positioned financially, they may be more inclined to donate back to the university and to the Fox School specifically. Consequently, Temple’s U.S. News and World Report ranking may increase since alumni donations is a contributing factor (Morse & Mason, 2018). Helping and Attracting Students The StockTrak simulation that the class provides will help students make a connection between the theoretical information they learn in class and the real world. This class may also attract students to the finance major because they may be intrigued by the real-world concepts they learn in this class. Closing This proposed course reinforces Temple University’s mission to teach vital skills to its students. Further, because of the financial repercussions associated with not learning how to invest early in life, implementing a 1-credit, 7-week class could be a simple solution to a major issue faced by many students at Temple (“Message to Millennials,” 2018). This need, along with the benefits associated, make this an initiative worth pursuing. 3 FIN0801 Proposal Appendix A: History of Stock Market Returns After Economic Downturns (“3 reasons to invest in stocks,” 2018) Appendix A demonstrates how investing in the stock market is a lucrative long-term investment strategy. Investors who ride out economic downturns are rewarded in the following years since there is a high return on stocks following economic downturns. For example, after the Great Depression, investors who rode out the drop in the stock market were rewarded in the next five years with a 367% cumulative 5-year return on their investment (“3 reasons to invest in stocks,” 2018). 4 FIN0801 Proposal Appendix B: Timeline for Proposal Request Submit to Department Chair Jonathan Scott (January 2018) Finance subcommittee review (March - May 2018) Make necessary revisions (May - August 2018) Secondary review by finance subcommittee (August - September 2018) Anticipated approval of course (September 2018) First semester of FIN0801 (January - March 2019) Appendix B displays the project timeline from course proposal through implementation (“FAQ: The General Education Program,” n.d.). The schedule above allows the finance subcommittee three months for its initial and secondary reviews to ensure that the finance subcommittee has ample time to conduct its reviews. 5 FIN0801 Proposal Appendix C: Projected Costs for Three Proposed Options Non-Adjunct professor adds FIN0801 to course load (not overload) Teaching FIN0801 Total Cost $0 $0 Adjunct professor teaches course (or non-adjunct professor overload) Teaching FIN0801 Total Cost $1,350 $1,350 Non-Adjunct professor drops 3-credit course to teach FIN0801 AND adjunct professor teaches dropped 3-credit course Non-adjunct professor teaches FIN0801 $0 Adjunct professor teaches 3credit class $2,700 Total Cost $2,700 Appendix C depicts all three options for teaching FIN0801 presented in the proposal (Guerra, 2018). Option 1 is recommended since it is the cheapest and easiest since Temple would not have to search for a professor externally. Professor Thorsten Moenig would most likely do a great job teaching FIN0801 given his success in teaching Advanced Theory of Interest, a much more complex class than FIN0801. 6 FIN0801 Proposal References Dowd, M. (n.d.). How to Write a College Course Proposal. Retrieved October 3, 2018, from https://classroom.synonym.com/write-college-course-proposal-4840495.html FAQ: The General Education Program. (n.d.). Retrieved October 8, 2018, from https://gened.temple.edu/faculty/faq Guerra, T. (2018, June 29). The Average Adjunct Pay at Community Colleges. Retrieved October 8, 2018, from https://work.chron.com/average-adjunct-pay-community-colleges18310.html Jones, T. (2018). Basics of Investing. [PDF file]. Retrieved October 8, 2018 from https://gened.pitt.edu/wp-content/uploads/2015/12/Fin-0822-Syllabus-S16-v1.0.pdf Message to Millennials: Now Is the Time to Start Investing. (2018, July 30). Retrieved October 3, 2018, from https://www.thestreet.com/investing/stocks/message-to-millennials-now-isthe-time-to-start-investing-14665370 Morse, R., Brooks, E., & Mason, M. (2018, September 9). How U.S. News Calculated the 2019 Best Colleges Rankings. Retrieved October 9, 2018, from https://www.usnews.com/education/best-colleges/articles/how-us-news-calculated-therankings O'Shea, A. (2017, July 28). Investing for beginners: Here's how to get started. Retrieved October 3, 2018, from https://www.cnbc.com/2017/07/06/stock-market-basics-what-beginnerinvestors-need-to-know.html Reiss, D. (2017, April 12). 5 Reasons to Invest in the Stock Market. Retrieved October 3, 2018, from https://money.usnews.com/investing/articles/2017-04-12/5-reasons-to-invest-in-thestock-market 7 FIN0801 Proposal 3 reasons to invest in stocks. (2018, June 21). Retrieved October 3, 2018, from https://www.fidelity.com/viewpoints/retirement/why-you-need-stocks Scott, J. (2016). Investing for the Future. [PDF file]. Retrieved October 8, 2018 from https://gened.temple.edu/wp-content/uploads/2015/12/Fin-0822-Syllabus-S16-v1.0.pdf 8
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Outline Excess Sports Proposal
I.

Executive Summary

II.

Definition of the problem

III.

Details of the proposed project

✓ What is the proposal?
✓ What are other firms doing?
IV.

Implementation Plan

✓ Mapping of the current condition of the marketing team;
✓ Implement the strategy
✓ Analyze the effectiveness of the approach
✓ Suggest positive improvements
V.
VI.
VII.
VIII.
IX.

Initial costs
Benefits of the solution
Conclusion
Appendix
References


Running head: EXCESS SPORTS PROPOSAL

Excess Sports Proposal
Name
Course
Tutor
Date

1

EXCESS SPORTS PROPOSAL

2
Excess Sports Proposal

Excess Sports should divide the marketing department into small groups and use WeChat in their
daily operation
Executive Summary
In this proposal, the primary objective is to present Excess Sports Management with an
opportunity to improve the effectiveness of its marketing activities. It is incredibly important to
understand that there are many athlete-management companies that are competing to manage or
to represent the best talents in the country. For any management company to be in a position to
attract the best athletes in the market, it is essential that it develops an effective marketing
approach that will give it an opportunity to showcase its capabilities to the prospective clients.
The central aim of this project is to introduce a new marketing strategy to help Excess Sports
Management to make adjustments to its current marketing approaches. The new approach
suggests that Excess Sports should divide the marketing department into small groups and use
WeChat in their daily operations. Upon completion, the approach will make sure that the
projects are completed in time and in the right quality. Another benefit of the implementation of
this strategy is that it will allow the organization to make effective use of all the employees in the
marketing department.

EXCESS SPORTS PROPOSAL

3

Definition of the problem
Excess Sports Management is a California-based company that specialized in the
management of athletes. The company focuses on the provision of a wide range of services such
as financial, legal, representational, fitness, and a wide range of o...


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